Interactions with the Postal Service™ should always be inviting and never a chore, and at the heart of a positive customer experience is simplicity.
At USPS®, simplicity is…
n Price structures that are easier to comprehend and take advantage of.
n A website that is simpler to navigate.
n New mailing and shipping products that are more intuitive to use.
n An easier and more attractive customer interface experience at every point of access.
This simplicity can spur growth in the mailing industry and revitalize the way the Postal Service is perceived.
We are creating a Postal Service that embodies simplicity in every conceivable way.
— Brand and Policy, Corporate Communications, 9-20-12
