Holiday Advertising and In-Store Point of Purchase (POP)

Promoting U.S. Postal Service products and services is the best way to help make holiday mailing and shipping simpler and easier than ever before. That’s why this year the holiday advertising campaign is all about improving the pre-holiday customer experience and reminding custom­ers to share the joys of the holiday by sending cards and mailing gifts. Each element promotes Postal Service prod­ucts and services as the best way to help make holiday mailing and shipping simpler and easier than ever before.

Holiday advertising will be up in all 32,000 Post Office locations and has been up in high revenue generating CPUs since October 15.

Communication priorities are as follows:

n Buy stamps now; mail physical holiday cards by December 20.

n Take home Priory Mail Flat Rate Boxes now, go online to USPS.com, print and pay for a shipping label, schedule a home pickup, or find a drop-off location by December 21.

This year’s campaign highlights U.S. Postal Service solutions for convenient mailing and shipping products and services and leverages the illustrations from the 2012 holi­day, Santa and Sleigh stamps including:

n Order free boxes and envelopes by December 3 for holiday shipping.

n Pay and print postage using Click-N-Ship service.

n Schedule Free Package Pickup service.

n Track your packages.

n Find Approved Postal Provider locations.