Stamp Announcement 13-06: Spicebush Swallowtail (Butterfly) Stamp

Stamp Announcement 13-06: Spicebush Swallowtail (Butterfly) Stamp

On January 23, 2013, in Pine Mountain, Georgia, the Postal Service™ will issue a 66-cent Spicebush Swallowtail Butterfly (two-ounce rate) definitive stamp in one design in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 115900).

The stamp will go on sale nationwide January 23, 2013.

The U.S. Postal Service® celebrates the spicebush swallowtail on its third butterfly stamp issuance for large greeting card envelopes that require additional postage. Known as one of the most beautiful and intriguing of the swallowtail butterflies, the spicebush swallowtail is named for the plant on which its caterpillars commonly live, the spicebush. The stamp art is a colorful, highly stylized depiction of the butterfly. Tom Engeman was the artist.

To learn more about the stories behind the stamps, visit

Distribution: Item 115900, 66-cent Spicebush Swallowtail (Butterfly) Definitive PSA Pane of 20 Stamps

Stamp distribution offices (SDOs) and stamp distribution centers (SDCs) will receive their normal automatic distribution quantity of Spicebush Swallowtail (Butterfly) stamps. Distributions are rounded up to the nearest master carton size of 40,000 stamps.

Initial Supply to Post Offices

SDOs/SDCs will not make any automatic distribution to Post Offices™. Post Offices requiring these items must requisition them from their designated SDO/SDC using PS Form 17, Stamp Requisition/Stamp Return. Post Offices may preorder these stamps 30 days prior to the first-day-of-issue through the eBuy2 SEAM Catalog. For the Hawaii and Puerto Rico offices, the Stamps Service System (SSS) is still valid in January. Post Offices should not sell the stamp prior to first-day-of-issue.

Sales Policy

All Post Offices should maintain a sufficient inventory level of this item until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

How to Order the First-Day-of-Issue Postmark

Customers have 60 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Spicebush Swallowtail (Butterfly) Stamp
158 N MacDougald Ave.
Pine Mountain, GA 31822-9998

After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by March 23, 2013.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic catalog, online at, or by calling 800-782-6724. Customers may request a free catalog by calling 800-782-6724 or writing to:

U.S. Postal Service
Catalog Request
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are seven philatelic products available for this stamp issue:

n 115906, Press Sheet with die cuts, $132.00 (Print Quantity of 2,500).

n 115908, Press Sheet without die cuts, $132.00 (Print Quantity of 2,500).

n 115910*, Keepsake (Pane & Digital Postmark Set), $15.95.

n 115916*, First-Day Cover, $1.10.

n 115921*, Digital Color Postmark, $1.81.

n 115931*, Stamp Deck Card, $0.95.

n 115932*, Stamp Deck Card w/Digital Color Postmark, $2.16.

Items with an asterisk (*) will use the 128 bar code from Stamp Fulfillment Services. All other philatelic products will continue to use bar code series A, with the exception of the Yearbook and the Guide Book.



Spicebush Swallowtail Stamp

Item Number:


Denomination & Type of Issue:

66-cents Definitive (2 oz.)


Pane of 20 (one design)



Issue Date & City:

January 23, 2013, Pine Mountain, GA 31822


Derry Noyes, Washington, DC

Art Director:

Derry Noyes, Washington, DC


Derry Noyes, Washington, DC


Tom Engeman, Frederick, MD




Avery Dennison, Designed and Engineered Solutions

Manufacturing Process:



Avery Dennison (AVR)

Printed at:

AVR, Clinton, SC

Press Type:

Dia Nippon Kiko (DNK)

Stamps per Pane:


Print Quantity:

80 million stamps

Paper Type:

Prephosphored, Type I

Adhesive Type:


Processed at:

AVR, Clinton, SC


321 (Teal), 8 (Cool Gray), 7499 (Yellow), 1665 (Orange), 556 (Green), 550 (Powder Blue), Black

Stamp Orientation:


Image Area (w x h):

1.085 x 1.085 in./27.56 x 27.56 mm

Overall Size (w x h):

1.225 x 1.225 in./31.12 x 31.12 mm

Full Pane Size (w x h):

5.75 x 7.125 in./146.05 x 180.98 mm

Plate Size:

200 stamps per revolution

Plate Numbers:

“V” followed by seven (7) single digits

Marginal Markings:


Header: “SPICEBUSH SWALLOWTAIL” FIRST-CLASS SURCHARGE RATE at bottom of pane Plate numbers in four corners of pane


© 2012 USPS USPS logo Plate position diagram Barcode (115900) in upper right and lower left corners of pane Promotional text lower left hand corner