The Postal Service™ wants to be America’s “return shipper” of choice.
As post-holiday thoughts turn to shipping back unwanted gifts, the Postal Service is debuting a new television commercial with the message that USPS® makes returns “easy peasy” by offering Flat Rate options and free Package Pickup.
“Should not all those presents make the cut … just pack them in a Flat Rate box, we’ll come to your door and return them,” sings a montage of postal carriers to the tune of “Auld Lang Syne.” The commercial, which also reinforces the USPS commitment to improved scanning, will run through mid-January.
“Returns are inevitable in the world of e-commerce,” says Gary Reblin, vice president, New Products and Innovation. “The Postal Service has an opportunity to become the go-to shipper for returns, not just after the holidays but throughout the year. We’ve got the right ingredients to grow this business — great shipping products that offer great value and superior accessibility.”
USPS offers solutions that fit the needs of both consumers and merchants. In addition to Priority Mail, First-Class® and ground options are available. For merchants, Scan Based Payment and other features are designed to help companies boost customer loyalty and repeat purchases.
Also, look for improved returns visibility on USPS.com® as the Postal Service works to remind customers that USPS offers many happy returns year round.
— Shipping Products Development,
New Products and Innovation, 12-26-13
