Stamp Announcement 15-4: Love: Forever Hearts Stamps

Stamp Announcement 15-4: Love: Forever Hearts Stamps

On January 22, 2015, in Richmond, VA, the U.S. Postal Service® will issue the Love: Forever Hearts stamps, (Forever® priced at 49-cents) in two designs, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 588500).

The stamps will go on sale nationwide January 22, 2015.

Lacy lettering in the shape of a heart spells out the word “Forever” on two new stamps in the Love series entitled Forever Hearts. One design features red lettering on a white background; the other is reversed, with white lettering on a field of red. Art director Antonio Alcalá and artist Jessica Hische designed the stamps.

To learn more about the stories behind the stamps, visit

Distribution: Item 588500, $9.80 Love: Forever Hearts (Forever priced at 49-cents) Commemorative PSA Pane of 20 Stamps

Initial Supply to Post Offices

Stamp Fulfillment Services will make a subsequent automatic push distribution to Post Offices™ of a quantity to cover approximately 30 days of sales. Distribution quantities for the automatic push distribution are available by logging on to SFS Web at Post Offices may begin ordering stamps prior to the FDOI through SFS Web. However, offices should check the website noted above to determine the amount they will receive on their automatic push distribution.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for Love: Forever Hearts stamps. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station.

Guidelines for Finalizing Love: Forever Hearts Stamps Pictorial Postmark Art

Stamp Announcement 15-4: Love: Forever Hearts Postmark Art

Stamp Announcement 15-4: Love: Forever Hearts Postmark Art

To finalize the Love: Forever Hearts stamps pictorial postmark art, insert the date, city, state, and ZIP™ Code of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches horizontally by 2 inches vertically. Collectors prefer the dimensions 3-1/2 inches by 1.

The Postal Service™ must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services four weeks before the event using PS Form 413, Pictorial Postmark Announcement/Report. To get a copy of the form, go to

How to Order the First-Day-of-Issue Postmark

Customers have 60 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Love: Forever Hearts Stamps
Richmond Post Office
1801 Brook Road
Richmond, VA 23232-9996

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. For more than 50, customers have to pay five cents each. All orders must be postmarked by March 23, 2015.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic catalog, online at, or by calling 800-782-6724. Customers may request a free catalog by calling 800-782-6724 or writing to:

U.S. Postal Service
Catalog Request
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are nine philatelic products for this stamp issue:

n 588506, Press Sheet with Die cut, $58.80
(print quantity 1,000).

n 588508, Press Sheet without Die cut, $58.80
(print quantity 1,000).

n 588510* Digital Color Postmark Keepsake (set of 2), $13.95.

n 588516*, First-Day Cover (set of 2), $1.86.

n 588521*, Digital Color Postmark (set of 2), $3.28.

n 588524*, Framed Art, $29.95.

n 588530*, Ceremony Program, $6.95.

n 588531*, Stamp Deck Card, $0.95.

n 588532*, Stamp Deck Card with Digital Color Postmark, $1.99.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.



Love: Forever Hearts Stamps

Item Number:


Denomination & Type of Issue:

First-Class Mail Forever


Pane of 20 (2 designs)



Issue Date & City:

January 22, 2015, Richmond, VA


Antonio Alcalá, Alexandria, VA
Jessica Hische, San Francisco, CA

Art Director:

Antonio Alcalá, Alexandria, VA


Antonio Alcalá, Alexandria, VA
Jessica Hische, San Francisco, CA


Jessica Hische, San Francisco, CA




CCL Label, Inc.

Manufacturing Process:



CCL Label, Inc.

Printed at:

Clinton, SC 29325

Press Type:

Dia Nippon Kiko (DNK)

Stamps per Pane:


Print Quantity:

200 million stamps

Paper Type:

Nonphosphored Type III, Block Tag

Adhesive Type:

Pressure-sensitive adhesive

Processed at:

CCL Label, Inc., Clinton, SC


Red, Silver

Stamp Orientation:


Image Area (w x h):

0.77 x 1.05 in./19.56 x 26.67 mm

Overall Size (w x h):

0.91 x 1.19 in./23.11 x 30.23 mm

Full Pane Size (w x h):

5.50 x 5.75 in./139.70 x 146.05 mm

Press Sheet Size (w x h):

11.50 x 16.50 in./ 292.10 x 419.10 mm

Plate Size:

120 stamps per revolution

Plate Numbers:

“C” followed by two (2) single digits

Marginal Markings:


Plate numbers in four corners of pane


© 2014 USPS • USPS logo • Plate position diagram • Barcode (588500)
• Promotional text