Stamp Announcement 18-10: Mister Rogers Stamp

Mister Rogers Stamp

On March 23, 2018, in Pittsburgh, PA, the U.S. Postal Service® will issue the Mister Rogers stamp (Forever® priced at 50 cents) in one design, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 477200). The stamp will go on sale nationwide March 23, 2018.

Fred Rogers (1928–2003) was known as a beloved television neighbor to generations of children. His groundbreaking public television series Mister Rogers’ Neighborhood inspired and educated young viewers with warmth, sensitivity, and honesty. The stamp features Walt Seng’s photograph of Rogers in a red cardigan and also includes puppet King Friday XIII, a Mister Rogers’ Neighborhood character hailing from “The Neighborhood of Make-Believe.” Rogers, who sang and composed hundreds of songs for the show, used puppets and their human friends to discuss many of the experiences of growing up, delicately covering everything from sharing and friendship to difficult subjects like anger, fear, divorce, and death. Art director Derry Noyes designed the stamp.

Availability to Post Offices: Item 477200, Mister Rogers (Forever priced at 50 cents) Commemorative Pane of 20 Stamps

Stamp Fulfillment Services (SFS) will make an automatic push distribution to Post Offices™ of a quantity to cover approximately 30 days of sales. Distribution quantities for the automatic push distribution are available by logging on to SFS Web at Post Offices may begin ordering stamps on the first-day-of-issue through SFS Web; offices must also check the amount they will receive in their automatic push distribution.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for the Mister Rogers stamp. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station.

Guidelines for Finalizing Mister Rogers Stamp Pictorial Postmark Art

Special Pictorial Postmark

Special Pictorial Postmark

To finalize the Mister Rogers stamp pictorial postmark art, insert the date, city, state, and ZIP Code™ of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches horizontally by 2 inches vertically. Collectors prefer the dimensions 3-1/2 inches by 1.

The Postal Service™ must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 4 weeks before the event using PS Form 413, Pictorial Postmark Announcement/Report. To get a copy of the form, go to

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office, at The Postal Store® website at, or by phone at 800-782-6724. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Mister Rogers Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by July 23, 2018.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic publication and online at Customers may register to receive a free USA Philatelic publication online at

Philatelic Products

Philatelic products for this stamp issue are as follows:

n 477206, Press Sheet with Die-cut, $60.00.

n 477210*, Digital Color Postmark Keepsake, $11.95.

n 477216*, First-Day Cover, $0.94.

n 477221*, Digital Color Postmark, $1.65.

n 477230*, Ceremony Program, $6.95.

n 477233*, Panel, $10.95.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.



Mister Rogers Stamp

Item Number:


Denomination &
Type of Issue:

First-Class Mail® Forever


Pane of 20 (1 design)



Issue Date & City:

March 23, 2018, Pittsburgh, PA 15290

Art Director:

Derry Noyes, Washington, DC


Derry Noyes, Washington, DC


Derry Noyes, Washington, DC


Walt Seng


Sandra Lane/Michelle Finn

Manufacturing Process:

Offset, Microprint


Banknote Corporation of America

Printed at:

Browns Summit, NC

Press Type:

Alprinta 74

Stamps per Pane:


Print Quantity:

12,000,000 stamps

Paper Type:

Phosphor Tagged Paper, Block Tag

Adhesive Type:


Processed at:

Banknote Corporation of America, Browns Summit NC


Cool Gray 7, Pantone 7675, Cyan, Magenta, Yellow, Black

Stamp Orientation:


Image Area (w x h):

0.84 x 1.42 in/21.34 x 36.07 mm

Overall Size (w x h):

0.98 x 1.56 in/24.89 x 39.62 mm

Full Pane Size (w x h):

5.92 x 8.00 in/150.37 x 203.20 mm

Press Sheet Size (w x h):

11.84 x 24.00 in/300.74 x 609.60 mm

Plate Size:

240 stamps per revolution

Plate Numbers:

“P” followed by six (6) digits

Marginal Markings:


Plate numbers in two corners • Header: Mister Rogers


©2017 USPS • USPS Logo • Two barcodes (477200) • Plate Position Diagram • Promotional Text