Stamp Services

Stamp Announcement 18-16: Frozen Treats Stamps


On June 20, 2018, in Austin, TX, the U.S. Postal Service® will issue the Frozen Treats stamps (Forever® priced at the First-Class Mail® rate) in 10 designs, in a pressure-sensitive adhesive, double-sided booklet of 20 stamps (Item 681700). The stamps will go on sale nationwide June 20, 2018.

Frozen Treats stamps feature frosty, colorful pops on a stick in a variety of shapes and flavors. This booklet of 20 scratch-and-sniff stamps showcases whimsical watercolor illustrations in 10 different designs. The stamps are printed with a coating that evokes a sweet summer scent. Art directors Antonio Alcalá and Leslie Badani designed the stamps with original art by Margaret Berg.

Availability to Post Offices: Item 681700 Frozen Treats, (Forever Priced at the First-Class Mail Rate) Double-sided Booklet of 20 Stamps

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices™. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web at

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office or at the Postal Store® website at They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Frozen Treats Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by October 20, 2018.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic publication and online at Customers may register to receive a free USA Philatelic publication online at

No locally produced items are authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.



Frozen Treats Stamps

Item Number:


Denomination &
Type of Issue:

First-Class Mail Forever


Double-sided Booklet of 20
(10 designs)



Issue Date & City:

June 20, 2018, Austin, TX 78710

Art Director:

Antonio Alcalá, Alexandria, VA


Antonio Alcalá, Alexandria, VA


Leslie Badani, Alexandria, VA


Antonio Alcalá, Alexandria, VA


Leslie Badani, Alexandria, VA


Margaret Berg, Santa Monica, CA


Joseph Sheeran

Manufacturing Process:

Offset, Flexographic


Ashton Potter (USA) Ltd. (APU)

Printed at:

Williamsville, NY

Press Type:

Muller A76

Stamps per Booklet:


Print Quantity:

100,000,000 stamps

Paper Type:

Nonphosphored Type III, Block Tag

Adhesive Type:


Processed at:

Ashton Potter (USA) Ltd. (APU)

Stamp Orientation:


Image Area (w x h):

0.73 x 0.84 in./18.54 x 21.34 mm

Stamp Size (w x h):

0.87 x 0.98 in./22.10 x 24.89 mm

Full Booklet Size
(w x h):

5.52 x 1.96 in./140.21 x 49.78 mm

Press Sheet Size
(w x h):

22.455 x 3.92 in./ 570.36 x 99.57 mm


Black, Cyan, Magenta Yellow

Plate Size:

1040 stamps per revolution

Plate Numbers:

“P” followed by four (4) single digits

Marginal Markings:

Header. “FROZEN TREATS Scratch and Sniff” Twenty First-Class Forever Stamps • Plate number in peel strip area • ©2017 USPS in peel strip area
• Barcode • Promotional Information