Stamp Services

Stamp Announcement 18-21: Scooby-Doo! Stamp


On July 14, 2018, in Bloomington, MN, the U.S. Postal Service® will issue the Scooby-Doo!™ stamp (Forever® priced at the First-Class Mail® rate) in one design, in a pressure-sensitive adhesive pane of 12 stamps (Item 565500). The stamp will go on sale nationwide July 14, 2018. The Scooby-Doo! pane of 12 stamps may not be split and the stamps may not be sold individually.

This stamp celebrates the beloved animated Scooby-Doo, the iconic Great Dane who met instant success upon his 1969 debut in the series Scooby-Doo, Where Are You! The stamp art features Scooby-Doo watering a blossoming plant — a simple act symbolizing a component of the Scooby-Doo DOO GOOD campaign, which provides young people with tools and activities to enrich the environment. The campaign, launching in partnership with generationOn (, the youth division of Points of Light, also focuses on helping the hungry and acting as animal allies. The selvage, which features a friendly, grinning Scooby-Doo, includes the title Scooby-Doo! and the DOO GOOD logo. Art director Greg Breeding worked closely with Warner Bros. Consumer Products, Inc. to design this stamp.

Availability to Post Offices: Item 565500, Scooby-Doo! (Forever priced at the First-Class Mail rate) Commemorative Pane of 12 Stamps

Stamp Fulfillment Services will make an automatic push distribution to Post Offices™ of a quantity to cover approximately 30 days of sales. Distribution quantities for the automatic push distribution are available by logging on to SFS Web at Post Offices may begin ordering stamps on the first-day-of-issue through SFS Web; offices must also check the amount they will receive in their automatic push distribution.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for the Scooby-Doo! stamp. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station.

Guidelines for Finalizing Scooby-Doo! Stamp Pictorial Postmark Art



To finalize the Scooby-Doo! stamp pictorial postmark art, insert the date, city, state, and ZIP Code™ of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches (horizontally) by 2 inches (vertically). Collectors prefer the dimensions 3-1/2 inches by 1 inch.

The Postal Service™ must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 4 weeks before the event using PS Form 413, Pictorial Postmark Announcement/Report. To get a copy of the form, go to

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office or at The Postal Store® website at They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Scooby-Doo! Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by November 14, 2018.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic publication and online at Customers may register to receive a free USA Philatelic publication online at

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.



Scooby-Doo! Stamp

Item Number:


Denomination &
Type of Issue:

First-Class Mail Forever


Pane of 12 (1 design)



Issue Date & City:

July 14, 2018, Bloomington, MN 55401

Art Director:

Greg Breeding, Charlottesville, VA


Greg Breeding, Charlottesville, VA


Greg Breeding, Charlottesville, VA


Joseph Sheeran

Manufacturing Process:

Offset, Microprint


Ashton Potter (USA) Ltd. (APU)

Printed at:

Williamsville, NY

Press Type:

Muller A76

Stamps per Pane:


Print Quantity:

252,000,000 stamps

Paper Type:

Nonphosphored Type III, Block Tag

Adhesive Type:


Processed at:

Ashton Potter (USA) Ltd. (APU)


Black, Cyan, Magenta, Yellow, PMS 2592 C Purple (modified)

Stamp Orientation:


Image Area (w x h):

1.085 x 1.42 in./27.559 x 36.07 mm

Overall Size (w x h):

1.225 x 1.56 in./31.115 x 39.62 mm

Full Pane Size (w x h):

7.525 x 5.925 in./191.135 x 150.495 mm

Press Sheet Size (w x h):

22.575 x 11.85 in./573.405 x 300.99 mm

Plate Size:

144 stamps per revolution

Plate Numbers:

“P” followed by five (5) digits

Marginal Markings:


Header: Scooby Doo! DOO GOOD • Plate number in two corners


©2018 USPS • USPS Logo • Two barcodes (565500) • Plate Position Diagram • Promotional Text • Proprietary Notice