Stamp Services

Stamp Announcement 18-28: The Art of Magic Souvenir Sheet

FDOI - The Art of Magic

On August 7, 2018, in Las Vegas, NV, the U.S. Postal Service® issued The Art of Magic Souvenir Sheet (Forever® priced at the First-Class Mail® rate) in one design, in a pressure-sensitive adhesive sheet of three stamps (Item 565200). The souvenir sheet went on sale August 7, 2018. The Art of Magic Souvenir Sheet may not be split and the stamps may not be sold individually.

The Postal Service™ celebrates magic, an art form that holds a special place in American history. Each of the three identical stamps on this souvenir sheet features an effect that mimics a classic illusion. By rotating each stamp, customers can see a white rabbit popping out of a black top hat. A version of the stamp without the effect appears in The Art of Magic pane of 20 stamps (Item 476800). Art director Greg Breeding designed the stamp, while Jay Fletcher created the illustration and served as the typographer.

Not Available to Post Offices: Item 565200, The Art of Magic Souvenir Sheet (Forever Priced at the First-Class Mail Rate) of Three Commemorative Stamps

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices for these stamps. The souvenir sheet will only be available to order through The Postal Store® website at or through our toll-free number at 800-782-6724.

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at The Postal Store® website at They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – The Art of Magic Souvenir Sheet
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by December 7, 2018.

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.



The Art of Magic Souvenir Sheet

Item Number:


Denomination &
Type of Issue:

First-Class Mail Forever


Souvenir Sheet of 3 (1 design)



Issue Date & City:

August 7, 2018, Las Vegas, NV 89199

Art Director:

Greg Breeding, Charlottesville, VA


Greg Breeding, Charlottesville, VA


Jay Fletcher


Jay Fletcher


Sandra Lane/Michelle Finn

Manufacturing Process:

Flexo, Lenticular Lamination


Banknote Corporation of America

Press Type:

MPS EF-430

Stamps per Pane:


Print Quantity:

1,500,000 stamps

Paper Type:

Phosphor Taggged Paper, Block Tag

Adhesive Type:


Processed at:

Banknote Corporation of America, Browns Summit, NC


Black, Pantone 131, Warm Gray 10, Pantone 7596

Stamp Orientation:


Image Area (w x h):

1.085 x 1.42 in./ 27.559 x 36.068 mm

Overall Size (w x h):

1.225 x 1.56 in./31.115 x 39.624 mm

Full Pane Size (w x h):

5.115 x 3.705 in./129.921 x 94.107 mm

Plate Size:

27 stamps per revolution

Marginal Markings:


Header: The Art of Magic • Footer: United States Postal Service


©2017 USPS • USPS logo • Barcode (565200) • Plate position diagram • Promotional text