Stamp Announcement 19-05: California Dogface (Butterfly) Stamp

©2016 USPS

On January 27, 2019, in Kansas City, MO, the U.S. Postal Service^® will issue the California Dogface stamp (Non-denominated priced at the Non-machineable Surcharge rate) in one design, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 120100). The stamp will go on sale nationwide January 27, 2019, and must not be sold or cancelled before the first-day-of-issue.

The California dogface graces the seventh non-machineable butterfly stamp for use on irregularly sized envelopes, such as square greeting cards, invitations, or announcements. The stamp art was digitally created using images of preserved butterflies as a starting point. The result is a highly stylized, simplified image of a California dogface (Zerene eurydice) rather than an exact replica. Nationally known artist Tom Engeman created the stamp art. Art director Derry Noyes designed the stamp.

Availability to Post Offices: Item 120100, California Dogface (Butterfly) Non-machineable Surcharge Rate, Non-denominated PSA Pane of 20 Stamps

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web at sfsweb.usps.gov.

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store^® website at usps.com/shop. They must affix the stamps to envelopes

of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – California Dogface Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by May 27, 2019.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic publication and online at usps.com/shop. Customers may register to receive a free USA Philatelic publication online at usps.com/philatelic.

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.

— Stamp Services, Marketing, 12-20-18