Stamp Announcement 21-3: Brush Rabbit

Brush Rabbit stamp

On January 24, 2021, in Sacramento, CA, the United States Postal Service® will issue the Brush Rabbit stamp (Non-denominated Additional Ounce Rate) in one design, in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 121100) and a PSA coil of 100 stamps (Item 740300). This stamp will go on sale nationwide January 24, 2021, and must not be sold or canceled before the first-day-of-issue.

A new additional ounce stamp features a brush rabbit (Sylvilagus bachmani). The pencil-and-watercolor illustration is from pre-existing artwork by designer and illustrator Dugald Stermer (1936–2011). The brush rabbit is a small brownish cottontail rabbit of the U.S. West Coast and Baja California, Mexico. Art director Ethel Kessler designed the stamp.

Availability to Post Offices:

Item 121100, Brush Rabbit (Non-denominated, Additional Ounce) PSA Pane of 20 Stamps

Item 740300, Brush Rabbit (Non-denominated, Additional Ounce) PSA Coil of 100 Stamps

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web at sfsweb.usps.gov.

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. Each cover must have sufficient postage to meet First-Class Mail® requirements. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Brush Rabbit Stamp
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by May 24, 2021.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic catalog and online at usps.com/shop. Customers may register to receive a free USA Philatelic catalog online at usps.com/philatelic.

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.

 

Issue:

Brush Rabbit Stamp

Item Number:

121100

Denomination &
Type of Issue:

Non-denominated Additional Ounce Rate

Format:

Pane of 20 (1 design)

Series:

N/A

Issue Date & City:

January 24, 2021, Sacramento, CA

Art Director:

Ethel Kessler, Bethesda, MD

Designer:

Ethel Kessler, Bethesda, MD

Typographer:

Ethel Kessler, Bethesda, MD

Existing Art:

Dugald Stermer

Modeler:

Joseph Sheeran

Manufacturing Process:

Offset, Microprint

Printer:

Ashton Potter (USA) Ltd. (APU)

Press Type:

Muller A76

Stamps per Pane:

20

Print Quantity:

50,000,000 stamps

Paper Type:

Nonphosphored Type III, Block Tag

Adhesive Type:

Pressure-sensitive

Colors:

Black, Cyan, Magenta, Yellow, PMS 7529 C Grey

Stamp Orientation:

Vertical

Image Area (w x h):

0.73 x 0.84 in./18.542 x 21.336 mm

Overall Size (w x h):

0.87 x 0.98 in./22.098 x 24.892 mm

Full Pane Size (w x h):

5.35 x 4.93 in./135.89 x 125.222 mm

Plate Size:

400 stamps per revolution

Plate Number:

“P” followed by five (5) single digits

Marginal Markings:

 

Front:

Plate number in four corners of pane

Back:

©2020 USPS • USPS Logo • Two barcodes (121100) • Plate position diagram (10) • Promotional text

 

Issue:

Brush Rabbit Stamp

Item Number:

740300

Denomination &
Type of Issue:

Non-denominated Additional Ounce Rate

Format:

Coil of 100

Series:

N/A

Issue Date & City:

January 24, 2021, Sacramento, CA

Art Director:

Ethel Kessler, Bethesda, MD

Designer:

Ethel Kessler, Bethesda, MD

Typographer:

Ethel Kessler, Bethesda, MD

Existing Art:

Dugald Stermer

Modeler:

Joseph Sheeran

Manufacturing Process:

Offset, Microprint

Printer:

Ashton Potter (USA) Ltd. (APU)

Press Type:

Muller A76

Stamps per Coil:

100

Print Quantity:

60,000,000 stamps

Paper Type:

Nonphosphored Type III, Block Tag

Adhesive Type:

Pressure-sensitive

Stamp Orientation:

Vertical

Image Area (w x h):

0.73 x 0.84 in./18.542 x 21.336 mm

Stamp Size (w x h):

0.87096 x 0.98 in./21.122 x 24.892 mm

Coil Size (w x h):

87.00 x 0.98 in./2209.80 x 24.892 mm

Colors:

Black, Cyan, Magenta, Yellow, PMS 7529 C Grey

Plate Size:

744 stamps per revolution

Plate Number:

“P” followed by five (5) single digits

Coil Number Frequency:

Plate number every 32nd stamp below stamp image