Stamp Announcement 21-21: Western Wear Stamps

©2020 USPS

On July 23, 2021, in Abilene, TX, the United States Postal Service^® will issue the Western Wear stamps (Forever^® priced at the First-Class Mail^® rate) in four designs, in a pressure-sensitive adhesive (PSA) double-sided booklet of 20 stamps (Item 683300). These stamps will go on sale nationwide July 23, 2021, and must not be sold or canceled before the first-day-of-issue.

The Postal Service™ celebrates the enduring legacy of Western wear with four fun new stamps that feature graphic illustrations of Western wear staples:

n Cowboy boot with a spur,

n Cowboy hat,

n Western shirt, and

n Belt buckle featuring a longhorn head.

A stippling technique, creating images using small dots of color, was used to give the illustrations a worn and gritty feel. Each image is framed by elements common to the American West and iconography of the region, including cacti, snakes, roses, and stars. Art director Greg Breeding designed the stamps with original art by Ryan Feerer.

Availability to Post Offices: Item 683300, Western Wear (Forever Priced at the First-Class Mail Rate) PSA Double-sided Booklet of 20 Stamps

Stamp Fulfillment Services will not make an automatic push distribution to Post Offices. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web at sfsweb.usps.gov.

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store^® website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Western Wear Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by November 23, 2021.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic catalog and online at usps.com/shop. Customers may register to receive a free USA Philatelic catalog online at usps.com/philatelic.

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.

— Stamp Services,
Marketing, 6-17-21