Small Business Marketing

USPS Loyalty Program: Welcome Bonus Promotion has Ended

In August 2020, the United States Postal Service^® (USPS^®) launched the Loyalty Program as part of a strategic effort to attract and support small businesses. For the first year, newly registered business customer accounts were enrolled in a “Welcome Bonus” promotion to earn additional credits for using Click-N-Ship^® to purchase Priority Mail^® and Priority Mail Express^® services.

The Welcome Bonus promotion ended on August 1, 2021. Business Customers can still benefit from earned credits and discounts in the Base, Silver, and Gold tiers, and access many other value-added services.

Sales Support materials designed to promote the USPS Loyalty Program are being redesigned for the next promotional period; these new materials will be published soon.

Existing collateral must not be used or distributed. Please recycle the following materials:

n Sell Sheet: SKU 20CNSLOYALPRGSS02.

n Tear Pad: SKU 20CNSLOYALPRGTP02.

— Small Business Engagement,
Small Business Marketing, 9-23-21