Small Business Sales

Business Connect Kits Help Drive Customer Engagement

The 2022 Direct Mail Business Connect^® kit was mailed to postmasters and managers the week of February 4, 2022. The Business Connect kit supports postmasters and managers in Customer Services by providing instruction on how to have the right conversation with potential customers and how to document these activities in the Business Connect Portal.

Postmasters and managers should familiarize themselves with the enclosed materials and use these tools to engage with potential customers about Direct Mail and Every Door Direct Mail^® (EDDM^®). This kit was designed to help postmasters and managers build new business relationships and strengthen existing relationships in their communities.

The Business Connect kit offers these materials to support offices in their outreach activities:

n Business Connect Guide. This guide provides everything you need to make a big impact on small businesses in your community. Show your customers how to grow their businesses and reach new customers with mail.

n Business Connect Quick Reference Guide. The quick reference guide shows you how to lift up your community with USPS^® shipping and mailing services.

n Customer Leave Behind. Leave your customers with a reason to contact you. Write your contact information on the leave behind so potential customers can reach out if they need help.

The Customer Leave Behind will be available on the Material Ordering System at sfr.usps.gov/login.do. Use SKU# 22Q2BCCUSTLVBHND when placing an order.

Show the small businesses in your community how USPS can help them grow.

— Small Business Engagement,
Small Business Sales, 2-10-22