Small Business Sales

Cup Challenge: Areas to Compete for USPS Connect Local Leads

The USPS® Small Business Solutions team is holding a competition to see which Postal Service™ area can submit the most employee leads for the new USPS Connect™ Local delivery option.

USPS Connect Local, which began a national rollout last month (see, offers small businesses affordable next-day delivery in all locations, with same-day delivery, Sunday delivery, and pickup options in select locations. The Small Business Solutions team has set a target of 5,000 employee-submitted USPS Connect Local leads by September 30, 2022. More than 2,100 such leads have been submitted so far.

Each USPS area has a target number of leads, based on the USPS Connect Local rollout schedule. The area with the highest percentage above its target will be awarded the USPS Connect Local Cup.

“The employee lead programs are a great way to get the word out to small businesses about this great new service,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “This challenge is to encourage all USPS employees to participate by looking for businesses that would benefit by using the Connect Local service.”

All sales generated from employee leads count toward the USPS Every Lead Counts campaign to raise revenue through sales leads from employees (see The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by September 30, 2022.

The Small Business and Lead Generation Programs page (see has more information about the employee lead programs: Business Connect®, Clerks Care®, Customer Connect®, Mail Handlers, Rural Reach®, and Submit a Lead.

More information about USPS Connect Local — as well as the new USPS Connect Regional, USPS Connect National, and USPS Connect Returns offerings — can be found at the USPS Connect website at