Challenge
Adapting to the changing mailing needs of the American public.
Solution
Heightened emphasis on product and service innovations.
In 2010, the U.S. Postal Service had another strong year in terms of expanding product and service offerings to better meet evolving customer needs. We continued to build on our successful 2009 offerings, and made important strides along the path to enhance the value of the mail for business and residential customers.
Throughout 2010, for example, we extended and expanded our successful Priority Mail flat rate shipping offering, supported by an award-winning advertising campaign. This service allows customers to ship for a low, flat rate to anywhere in the country. For optimal convenience, at prioritymail.com, customers can even take a picture of an item and determine the size of the flat rate box required. We also continued sale promotions, offering pricing incentives of 30 percent on Standard Mail volumes above a certain threshold, and a First-Class Mail Incentive Program, offering a 20-percent credit at certain volume levels.
Anticipating what customers need before they need it allows a business to stay relevant and ahead of competitors. Success for the Postal Service means nothing less. Technology and customer needs are changing rapidly in today’s world, and the Postal Service is adapting so that customer needs and expectations are not only met, but exceeded.
The success of new products and services like flat rate boxes, along with sales and rebate programs, demonstrate that our creative thinking and new ideas significantly benefit the Postal Service and our customers. We will continue to bring to market products and services that our customers value, improve our speed to market and continue to innovate — that is our mission and our commitment to the American people.
Many Post Office lobbies are offering new products and services — including holiday and gift cards.
We give back to the communities in which we work. We support efforts to raise awareness about important social concerns. Our Breast Cancer Research semipostal stamp has raised more than $71 million for breast cancer research since 1998.
