Pictorial postmarks are event postmarks offered by the Postal Service to commemorate local community events, such as fairs, conventions, or other types of local celebrations. They are initiated by postmasters, sponsors, and organizers of events, and they may feature wording and/or graphics relating to those events.
First day of issue postmarks that feature pictorial designs or digital color postmarks are not part this program. First day of issue postmarks must follow first day of issue mail–back service instructions found in stamp release announcement articles published in the Postal Bulletin. Second day ceremony and first day of sale pictorial postmarks must comply with the program policy and procedures described in this handbook.
Reminder: The pictorial postmark date must never predate a postage stamp's first day of issue date.