JUNE 2004
POSTMASTERS
SUBJECT: Postmaster Toolkit for Passport Campaign
Vacation season equates to revenue
Did someone mention "revenue" and "vacation" in the same
sentence? Yes. Vacation season is upon us, and it presents a great opportunity
for us to publicize our passport service as being quick and convenient for our
customers planning to vacation abroad this season.
According to the U.S, Department of Commerce and the International Trade Administration,
overseas travel reaches its highest peak during the third quarter of the calendar
year, which makes now the prime time to kick-off a passport campaign. This kit
will assist you in communicating our passport hours and locations externally
and internally.
The Postal Service has a significant advantage in accepting passport applications:
we have offices throughout the country, we have the ability to take passport
photos in many offices, we can assist customers in mailing their applications
via First-Class Mail or Express Mail and many offices provide Saturday hours.
Saturday hours are Important to customers with weekday work
schedules - all of which results in a quick and convenient one-stop service,
courtesy of the Postal Service.
Promoting passport service supports the Postal Service's Transformation Plan
in providing customers with convenient access. Additionally, it gives us another
opportunity to build revenue. Since we are expanding the number of passport
offices, we are supporting the Transformation Plan by making it easier for customers
to do business with us.
This publicity kit includes questions frequently asked by customers, a local
employee HQ Newsbreak, publicity ideas, sample news releases and a thank-you
letter for businesses that participate in your travel fairs. A stand-up talk
and sample quiz are included for employees. The last few pages contain samples
of Message Maker creative elements.
Please contact your local communications representative to assist you with
your planned events. They can provide Invaluable assistance in creating a successful
event that will benefit our customers.
Azeezaly S. Jaffer
Vice President, Public Affairs and Communications
P.S. Thanks in advance for all your support and have safe and great summer.
475 L'EnFant Plaza, SW
Washington, DC 20260-3100
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