Overview

Hershey Foods Corporation will nationally roll out its Hershey's Pumpkin Decorating Mix for the fall of 2005. To promote it, there will be a national competition - Hershey's Sweeten Up Your Pumpkin Decorating Contest - from August 1 to November 30. The national contest invites everyone from children to decorating experts to submit digital photographs of their Hershey's-decorated pumpkins for a chance to win one of ten $10,000 prizes. Prizes will be awarded in four categories, and entries can be submitted through the mail or electronically by visiting www.usps.com/premiumpostcard. For additional information on the Hershey's national contest, go to www.trickortreats.com.

In addition to the Hershey's national contest, the Postal ServiceTM will sponsor a local contest for children, ages 6-12 on Saturday, October 22, 2005. Postmasters interested in hosting a contest should plan for the event to last approximately 2-3 hours beginning immediately after normal business hours.

Postmasters and/or their designee will select one winner and one runner-up, both of whom will receive a prize (see Contest Information). The winning pumpkin will be displayed in the Post Office lobby through Halloween day.

At the end of the local contest, postmasters will digitally photograph the winner with his/her pumpkin, upload the image onto NetPost®, and enter the winning pumpkin into the running for the Postal Service contest grand prize. Because photos must be taken digitally, postmasters are encouraged to purchase disposable digital cameras, save the photograph to disk and upload the photo to NetPost Premium Postcards. (See details on how to enter winners using NetPost.)

Headquarters representatives will select a grand prize winner from the pool of all local contest winners. Note: Postmasters will also enter the winning pumpkin into the Hershey's national contest. However, all pumpkins decorated at Post Office events are eligible to be entered into the Hershey's national contest by the participants' parents or guardians. Postmasters should encourage participants' parents or guardians to fill out the entry form, photograph their pumpkin, and follow the instructions on the form to enter the Hershey's contest. Entry forms (trifold pamphlet) for the national contest will be available at participating Post Offices. Participating postmasters will be eligible for prizes as well. (See Contest Information, Postmaster Eligibility, for prize details.)

To register, visit the Customer Companion Web site at http://mcd.tteam.com/skudb/srchsm.dfm and click Click here to register for the Hershey's contest link. Submit electronic inquiries via the Click here to provide feedback link. Be sure to click Click here to download the communications plan to download the communications plan. After your event is over, click the Click here to provide results/evaluation on the Results Form.

In this kit, you will find:

• Overview information

• How to register and contest information

• FAQs

• Step-by-step instructions on how to upload photos and use NetPost Premium Postcards

• Pumpkin decorating tips and how to create Frankie

• FAQs for all quick, easy, and convenient online services

Participating postmasters will receive the following for their event:

• 24 bags of Hershey's candy.

• 12 bottles of glue.

• CD for NetPost Premium Postcard demonstrations.

• Two prizes: one for the winner and one for the runner-up.

• Two posters.

• 100 trifold pamphlets (entry form for Hershey's national contest).

Participating postmasters will be responsible for providing the following:

• Tables.

• Chairs.

• Table covering (plastic, paper, etc.).

• Additional decorating material as specified under Contest Information.

Contest Information

The Hershey's National Contest

Hershey's contest began on August 1, 2005, and ends on November 30, 2005 (all entries must be postmarked by November 30 and received by December 7).

Participants may use any materials (yarn, pipe cleaners, hay, etc.) to decorate their pumpkins, but if candy products are used, they must be made by Hershey Foods Corporation.

The photo submitted must not contain any identifiable person other than the person who decorated the pumpkin.

All entries submitted by children under the age of 18 (or under 19 in Alabama and Nebraska) must contain the parent or guardian's signature.

The contest is open to legal residents of all 50 states, with the exception of New Jersey, North Dakota, Tennessee, Vermont, Puerto Rico, and the District of Columbia, where these types of events are prohibited by law.

Photos and entry form must be sent to:

HERSHEYS SWEETEN UP YOUR PUMPKIN CONTEST
PO BOX 4154
GRAND RAPIDS MN 55730-4154

All entries become the property of Hershey's and will not be returned.

Judging will take place on or about December 21, 2005. The entries will be sorted into four categories for judging: ages 6-12, ages 13-17, ages 18 and over, and professional (defined as anyone 18 or over who is employed or has been employed within the past 5 years as a food artist or anyone who has entered and won a food design contest).

All entries will be judged on the following criteria: creative use of the product; relevance to Halloween theme; and originality.

Ten $10,000 prizes will be awarded. Three grand prize winners will be chosen from each of the three age group categories for a total of nine prizes and one grand prize winner from the professional category. Checks will be awarded to the parent or guardian of all minors who are chosen winners.

The Postal Service Local Contest

The Postal Service contest runs for just 1 day - Saturday, October 22, 2005, after normal business hours - and is only for children 6-12 years old.

Because the Postal Service contest will be held as a local postal marketing initiative, residents of all 50 states are eligible to participate. However, events taking place in New Jersey, North Dakota, Tennessee, Vermont, Puerto Rico, and the District of Columbia are subject to sweepstakes laws. Thus, residents of these states cannot enter into the Hershey's national contest.

Just like the Hershey's national contest, other materials may be used to decorate the pumpkins (such as yarn, pipe cleaners, hay, etc.) but the candy products used must be made by Hershey Foods Corporation.

Judging will take place onsite by the postmaster and/or designee using the same criteria as Hershey's national contest: creative use of the product; relevance to Halloween theme; and originality.

Local Postal Service Winners

There will be two winners for each local Postal Service event. One winner and one runner up each will receive an adorable Hershey's stuffed bear - a large "hugs" bear and a small "kiss" bear will be shipped to each participating Post Office.

Note: The winner's parent or guardian must completely fill out and sign the contest entry form. Postmasters must retain the form until the NetPost Premium Postcard returns - the signed form must be included with the Premium Postcard when submitting the winner's entry to the Hershey's national contest.

Postal Service Grand Prize Winner

The grand prize winner will be selected from the local entries mailed into Headquarters and will receive a digital camera. A Headquarters representative will select the winner on or about December 21, 2005.

Postmaster Eligibility

There will be a postmaster contest, as well. Postmasters will be judged on how many customers in their respective area use the NetPost Premium Postcards service from October 23 through December 31. The postmaster with the most revenue for NetPost Premium Postcards from October 23 through December 31 will receive credits for three hundred 4 1/4" x 6" NetPost Premium Postcards. Second place will receive 150 credits, and third place, 50 credits.

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