PUBLICITY KIT

usps.com week — March 27–31, 2006

Publicity Ideas

• Work with Public Affairs and Communications to contact consumer and small business reporters in your local area and offer to demonstrate the suite of "Quick, Easy, Convenient" services featured on usps.com for both consumers and small business owners.

• Work with Public Affairs and Communications to contact the technology reporters from your local newspapers and television stations to see if they would be interested in seeing the advanced technology featured on our Web site.

• Contact the Small Business Administration office in your area and offer to provide a demonstration of the suite of "Quick, Easy, Convenient" services featured on usps.com.

• Have an event in your lobby. Provide refreshments and have demonstrations on how easy it is for customers to use usps.com. Explain how using our online service will save them time because they can go online instead of coming to the Post Office. Invitations to planned events are available on Message Maker.

• Contact local colleges and universities to suggest a demonstration of our online services - our electronic initiatives should be very useful for their administration, small business center, and students.

• Invite regular customers to a special presentation of usps.com and all that it has to offer. Postmasters or retail supervisors generally know the customers who come into the Post Office on a regular basis.

• Take advantage of the advertising materials available through Message Maker to support local events. You can access them in coordination with local marketing and retail managers. The materials available in Message Maker include direct mail, print ads, event invitations, and Take Ones.