PUBLICITY KIT
usps.com week — March 27–31, 2006
[D-Link]
Skip the Trip — Go Online, Don't Stand in Line
Just about everything you can do at the Post OfficeTM,
you can do online at usps.com.
Every minute, every day, millions of consumers and
businesses do the smart thing by taking advantage of the
Postal Service'sTM Web site, www.usps.com. And, because
the Web site is constantly being upgraded and new services are added, not everyone knows about what's offered
online. That's what usps.com week is all about - spreading the word by inviting customers to experience a suite of
services that is so good, they named a whole week after it.
We've got an excellent story to tell. Our Web site is the
epitome of "Quick, Easy, ConvenientTM." Customers can
create shipping labels and pay for postage; find a ZIP
CodeTM; calculate postage; locate a Post Office; schedule
Carrier PickupTM service; track and confirm mail delivery;
hold mail; change their address; find addressing information; buy stamps; design and personalize greeting cards;
order shipping supplies - all from their own computers! In
fact, almost anything you can do at the Post Office, you can
do online at www.usps.com. Through a nationally sponsored, locally coordinated series of activities, you'll have
the opportunity to increase awareness of our online services among employees and customers. Through that
awareness, we can increase volume and revenue.
How you shape usps.com week to get the most out of it
for your office is completely up to you. You can use it as an
anchor or to organize customer meetings that include presentations on My Desktop Post OfficeTM. The My Desktop
Post Office kit prepares you for presenting the easy-to-use
tools of usps.com to local businesses. My Desktop Post
Office is an online shortcut that puts customers at the front
of the line for the services they use most, such as printing
shipping labels and calculating rates. When downloaded
from www.usps.com/smartbusiness or from a CD, the application installs an icon on the computer's desktop and
gives customers one-click access to the most frequently
used usps.com services. Use the kit for one-on-one or
group presentations. Instructions on how to use the kit are
included in this publicity kit, or you can download "How To:
Host a My Desktop Post Office Event Guide." We recommend you load the application on your computer to get
familiar with it beforehand. If you did not receive a kit, you
may order one along with supplies from the Business
ConnectTM Data Center.
You can feature Click-N-Ship®, NetPost® CardStore,
Premium Postcards and Mailing Online, or The Postal
Store. You can also use it as a platform for demonstrations
and themed events at retail. Your options are as wide as
your imagination.
What's Inside
This kit includes publicity ideas, a letter you can send to
your local newspaper, a frequently asked questions section
on our key online services, stand-up talk, and more. You
can also use advertising materials that are available
through Business Connect Data Center and Message Maker to support your local events. Message Maker is an online
system that allows users to create customized signage that
complements the design of approved Postal Service advertising materials. Message Maker materials include direct
mail, event invitations, and "Take Ones." One benefit of
creating materials specifically for your office on Message
Maker is that your materials will have synergy with national
advertisements and communications. All Message Maker
materials are also highly professional and use the most current logos and branding. Because not everyone has access
to this Message Maker, contact your local district marketing
or retail managers for assistance.
Contents
Overview
Messaging Points
Publicity Ideas
OP/ED Piece
Frequently Asked Questions
Events Guide
Stand-up Talk for Business Route Carriers
Business Connect
How To:Host a My Desktop Post Office(MDTPO)Event
Sign-in Sheet
My Desktop Post Office "Take One"
Invitation Pieces
My Desktop Post Office Kit
Small Business Shipping Mail Guide
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