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PUBLICITY KIT

usps.com week — March 27–31, 2006

Business Connect

Business Connect. They have needs, you have solutions, make the connection.

What is Business Connect?

Business Connect is an integrated strategy to engage postmasters and station/branch managers in revenue generating initiatives with small- and mid-sized businesses and organizations in their communities.

Business Connect is building awareness among business owners and organization leaders about how Postal Service products and services can save time and money while filling mailing needs.

What role do the postmaster and station/branch managers play in Business Connect?

Postmasters and station/branch managers reach out to small- and mid-sized business in their communities to educate and sell customers on Postal Service solutions and build profitable and long-term business relationships.

How do postmasters and station/branch managers "connect" with customers during usps.com week?

Using this publicity kit as a guide, postmasters and station/branch managers can "connect" with small- to mid-sized business customers by conducting activities that promote usps.com. Such activities include:

• Using lobby space to set up demonstrations of My Desktop Post Office (MDTPO).

• Using the Business Connect tools and materials to make individual or group presentations to local business clubs and associations about MDTPO.

How do postmasters and station/branch managers register and document their activities for usps.com week?

Postmasters will record their activities online the same way they do for all Business Connect activities. The steps are as follows:

1. Access the database via Internet at www.usps businessconnect.com.

2. Follow the simple prompts to log in/register for Business Connect.

3. Document your activities by entering the following information:

• Type of Activity: Select Group Presentation or Lobby Event.

• Presentation/Event Held: Select usps.com.

• Activity Description: Enter "usps.com week."

Are "Grow" points awarded for activities during usps.com week?

Postmasters and station/branch managers will be awarded five points for each usps.com activity during usps.com week toward the Chief Marketing Officer's Growth Award.

What items are available, and how can they be ordered, to support usps.com week?

• My Desktop Post OfficeTM (MDTPO) Take One - order through Message Maker.

• Invitations - order through Message Maker.

• How To: Host a My Desktop Post Office (MDTPO) Event (in this publicity kit).

• Sign-in Sheet (in this publicity kit).

• Customer Mailer with CD - order through Business Connect and Customer Companion.

• Monitor Flags - order through Business Connect.

• Small Business Mailing and Shipping Guide - order through Customer Companion.

• usps.com Take One - order through Customer Companion.