Deliver intrigue, the droid does?
In neighborhoods and street corners not so far, far away, about 400 collection boxes across America have been transformed into Star Wars character R2–D2 look-alikes to promote a new postal partnership.
For anybody who missed seeing a Star Wars movie in the 30 years since the first installment was released, R2-D2 is the squat little Astromech droid who embodies the trust and dependability for which the Postal Service is so renowned.
The R2-D2 boxes will temporarily replace high-volume mailboxes in highly visible locations. Customers can drop mail in them just like any other collection box. And if you — and any customers — are curious about what it all means, go to the Web site printed on the R2-D2 “wrap” — www.uspsjedimaster.com.
