III. Build Community Awareness Through Media Attention (Television, Radio, and Print)

The media has always been very interested in the Postal Service’s National Dog Bite Prevention Week campaign. Members of the media can be your best allies when it comes to communicating the problem of animal attacks and the need for responsible pet ownership. Here are sev­eral ways to approach television, radio, and print media to get them to help promote awareness of this important issue.

Part III of this kit includes:

• Two ideas for enjoyable employee events that will be of particular interest to television stations and news­paper photographers, with a news release and media advisory to announce your event.
• An offer to be interviewed, combined with public ser­vice announcements (PSAs) to take or send to local radio stations.
• Sample postmaster columns that you can suggest to your local newspaper editor.

These simple strategies for television, radio, and print will help make your media campaign a success.