Postmasters must give these guidelines and sugges­tions maximum local publicity. Consult your area Public Affairs and Communications representative for further guidance and assistance in publicizing Mailbox Improve­ment Week. The news release on page 31 is provided for postmasters to distribute to daily or weekly newspapers or broadcast stations in their delivery area to promote Mail­box Improvement Week. Retype the press release, double-spaced, on Postal Service letterhead. You may also find it helpful to alert the media to locations of particularly inter­esting mailboxes in your delivery area.