Setup

The space and location of the event will determine how the demonstration area can be set up, but the area should be visible from the lobby entrance doors and, where possi­ble, in a high-traffic area. Post signs to let customers know the date and time of the event. Blow up images of the Holiday Knits stamps to help drive traffic and attention to the site. Suggested teasers in the demonstration area are: “TODAY’S MAIL keeps America in Stitches” or “Knit One. Mail, Too.” Samples of handmade, knitted items also could be displayed to create a friendly, welcoming atmosphere. Allow sufficient work area at each table, and provide enough chairs for attendees. If budget allows, provide coffee, tea, cookies or other refreshments.