Publication 631, Official Election Mail: Graphic Guidelines and Logos, and Publication 632, State and Local Election Mail — User’s Guide, have been revised and are available on the Postal Service™ Internet:
- Go to www.usps.com.
- Click on All Products & Services, then Publications, then Postal Periodicals and Publications, then Publications, and then on the links for Publication 631 or 632.
Publication 631 provides detailed information on the print and color specifications for using the Official Election Mail Logo. The logo is a trademark image that may be used only by election officials, and its use must comply with the design specifications in Publication 631. The logo may be used on any mailpiece that is created by an election official and that is mailed to or from a citizen of the United States for the purpose of participating in the voting process. Such mailpieces include balloting materials, voter registration cards, absentee applications, polling place notifications, and voter reply mail.
The Postal Service encourages election officials to use the logo on their official election mail materials. Use of the Official Election Mail Logo helps recipients recognize a mailpiece as important and distinct from other partisan political mail. The logo also serves to identify official election mail to Postal Service workers and distinguish it from the thousands of other mailpieces that are processed daily. However, use of the logo is not intended to upgrade the level of service paid for or to substitute for required postage.
Publication 632 is designed to help election officials make decisions involving mailpiece design, address lists, classes of mail, options for reply mail, and postage discounts. The Postal Service recommends that election officials work with the local mailpiece design analyst (MDA) to ensure mailpiece quality and to avoid potential preparation problems. Publication 632 also includes a checklist to help election officials achieve a successful mailing.
If local election officials seek additional information on election mail, direct them to the Election Officials’ Mailing Resources Web site at www.usps.com/electionmail.
— Product Management,
Product Development, 3-13-08
