When planning Alzheimer’s Awareness first-day-of-sale and special dedication events, keep the following suggestions in mind:
a. Begin planning immediately. Remember, November is National Alzheimer’s Disease Awareness Month and National Family Caregivers Month.
b. Coordinate with your Government Relations representative as you reach out to the state governors or other state officials to determine the location of your event. You should secure Postal Service participants and other non–Postal Service participants including the head of the local Chamber of Commerce and local politicians.
c. Launch a local publicity campaign using the materials in this kit.
d. Draft a timeline and remarks for speakers.
e. Furnish a final briefing sheet to all ceremony participants.
f. Plan retail opportunities encouraging sales of the stamps.
g. Prepare local invitations to the event.
h. Send news clippings to the local contacts of your area Corporate Communications representative.