© 2009 USPS
On April 17, 2010, in Oklahoma City, Oklahoma, the Postal Service™ will issue a 44-cent, Cowboys of the Silver Screen commemorative stamp in four designs in a pressure-sensitive adhesive (PSA) pane of 20 stamps (Item 465300) and a booklet of 20 stamped postal cards (Item 465366). Designed by Carl T. Herrman, North Las Vegas, Nevada, the stamps go on sale nationwide April 17, 2010.
With the issuance of the Cowboys of the Silver Screen stamps, the U.S. Postal Service® honors four extraordinary performers who helped make the American Western a popular form of entertainment. Film stars from the silent era through the singing era are featured on the stamps: William S. Hart, Tom Mix, Gene Autry, and Roy Rogers.
Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™, at The Postal Store® website at www.usps.com/shop, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
Cowboys of the Silver Screen Stamp
c/o Postmaster
4025 West Reno Ave.
Oklahoma City, OK 73125-9998
Issue:
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Cowboys of the Silver Screen
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Item Number:
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465300
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Denomination & Type of Issue:
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44-cent Commemorative
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Format:
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Pane of 20 (4 designs)
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Issue Date & City:
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April 17, 2010, Oklahoma City, OK 73125
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Art Director:
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Carl T. Herrman, North Las Vegas, NV
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Designer:
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Carl T. Herrman, North Las Vegas, NV
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Typographer:
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Robert Rodriguez, Monrovia, CA
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Artist:
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Robert Rodriguez, Monrovia, CA
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Engraver:
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N/A
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Modeler:
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Joseph Sheeran
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Manufacturing Process:
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Offset
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Printer:
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Ashton Potter (USA) Ltd. (APU)
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Printed at:
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Williamsville, NY
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Press Type:
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Mueller Martini, A76
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Stamps per Pane:
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20
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Print Quantity:
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40 million stamps
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Paper Type:
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Nonphosphored Type III, Block Tagged
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Adhesive Type:
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Pressure-sensitive
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Processed at:
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Ashton Potter (USA) Ltd.
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Colors:
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Black, Cyan, Magenta, Yellow
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Stamp Orientation:
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Vertical
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Stamp Image Size:
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1.42 x 1.085 in./36.07 x 27.56 mm
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Stamp Size:
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1.56 x 1.225 in./39.62 x 31.12 mm
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Full Pane Size (w x h):
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7.12 x 7.74 in./180.85 x 196.60 mm
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Plate Size:
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180 stamps per revolution
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Plate Numbers:
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“P” followed by four (4) single digits
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Marginal Markings:
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Front:
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Header: “COWBOYS OF THE SILVER SCREEN” • Plate numbers in four corners
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Back:
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© 2009 USPS • USPS logo • Plate position diagram • Barcode (465300) in two positions • Price: “.44 x 20 = $8.80” • Verso text behind each stamp • Proprietary notices
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Issue:
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Cowboys of the Silver Screen
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Item Number:
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465366
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Denomination & Type of Issue:
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28-cent Stamped Postal Card
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Format:
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$14.95 Stamped Postal Card Booklet of 20 (4 designs)
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Series:
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N/A
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Issue Date & City:
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April 17, 2010, Oklahoma City, OK 73125
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Designer:
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Carl T. Herrman, North Las Vegas, NV
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Art Director:
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Carl T. Herrman, North Las Vegas, NV
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Typographer:
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Robert Rodriguez. Monrovia, CA
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Artist:
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Robert Rodriguez. Monrovia, CA
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Modeler:
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Joseph Sheeran
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Engraver:
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N/A
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Manufacturing Process:
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Offset
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Printer:
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Sterling Sommer, Inc.
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Printed at:
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Tonawanda, NY
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Finishers:
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Ashton Potter (USA) Ltd. (APU)
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Finished at
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Williamsville, NY
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Press Type:
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Heidelberg, Speedmaster
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Print Quantity:
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1,000,000 cards
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Paper Type:
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Nonphosphored,Type III, Block
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Adhesive Type:
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N/A
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Colors:
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Black, Cyan, Magenta, Yellow
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Card Orientation:
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Vertical
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Image Area (w x h):
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4.125 x 5.93 in./104.76 x 150.62 mm
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Overall Size (w x h):
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4.125 x 6.555 in./104.78 x 166.50 mm
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Plate Size:
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18 cards per revolution
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Plate Numbers:
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N/A
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Marginal Markings:
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N/A
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(Other) Front:
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“20 PREMIUM STAMPED CARDS” • “COWBOYS OF THE
SILVER SCREEN”
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Back:
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© 2010 USPS • USPS logo • Header: “20 PREMIUM STAMPED CARDS • “CAPTURE THE NOSTALGIA OF VINTAGE WESTERNS … for decades” • Stamp image • Name of actor and descriptive text • Proprietary notices • Barcode (465366)
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After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by June 17, 2010.
Only the following pictorial postmark is permitted for the Cowboys of the Silver Screen stamp. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station.
Guidelines for Finalizing Cowboys of the Silver Screen Stamp Pictorial Postmark Art
To finalize the Cowboys of the Silver Screen stamp pictorial postmark art, insert the date, city, state and ZIP™ Code of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches horizontally by 2 inches vertically. Collectors prefer the dimensions 3 1/2 inches by 1 inch.
Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items postmarked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:
Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014
There are six philatelic products available with this stamp issue:
n 465363*, First Day Cover Set of 4, $3.28.
n 465366, Postal Card Books, $14.95.
n 465368*, Digital Color Postmark Set of 4, $6.00.
n 465384, Uncut Press Sheet, $79.20.
n 465391*, Ceremony Program, $6.95.
n 465399, Cancellation Keepsake (4 Digital Color Postmarks w/Pane), $14.95.
Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.
Distribution: Item 465300, 44-cent Cowboys of the Silver Screen, PSA Pane of 20 Stamps
Stamp distribution offices (SDOs) will receive approximately 25–30 percent of their standard automatic distribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size of 40,000 stamps.
SDOs will make a subsequent automatic distribution to Post Offices of 25 percent of their standard automatic distribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute this commemorative sheet to Post Offices before April 7, 2010.
Post Offices requiring additional commemorative sheets must requisition them from their designated SDO/stamp distribution center (SDC) using PS Form 17. SDOs requiring additional commemorative sheets must order them from the appropriate SDC using PS Form 17. For fulfilling supplemental orders from SDOs, the Kansas City, Dulles, Atlanta, and Binghamton SDCs will receive additional commemorative sheets.
All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.
— Stamp Services,
Government Relations and Public Policy, 3-11-10