© 2009 USPS
On April 22, 2010, in Kansas City, Missouri, the Postal Service™ will issue a 44-cent, Love: Pansies in a Basket commemorative stamp in one design in a pressure-sensitive (PSA) sheet of 20 stamps (Item 575200). The stamp, designed by Derry Noyes, Washington, DC, goes on sale nationwide April 22, 2010.
The 2010 Love: Pansies in a Basket stamp features the image of a white woven cart filled with deep and light purple pansies and green foliage. The floral design is a detail from a watercolor created by the late Dorothy Maienschein, an employee of Hallmark Cards, Inc. Introduced as a Mother’s Day card in 1939, Hallmark reissued the design as a friendship card in 1941. Since Hallmark began tracking sales in 1942, almost 30 million cards with this pansy cart design have been purchased; more than any card in history. The word “LOVE” adorns the left side of the stamp.
Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ at The Postal Store® website at www.usps.com/shop, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
Love: Pansies in a Basket Stamp
Postmaster
300 W. Pershing Rd.
Kansas City, MO 64108-9998
After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by June 22, 2010.
Issue:
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Love: Pansies in a Basket
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Item Number:
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575200
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Denomination & Type of Issue:
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44-cent Definitive
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Format:
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Pane of 20 (1 design)
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Series:
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Love
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Issue Date & City:
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April 22, 2010, Kansas City, MO 64108
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Designer:
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Derry Noyes, Washington, DC
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Art Director:
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Derry Noyes, Washington, DC
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Typographer:
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Derry Noyes, Washington, DC
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Existing Art:
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Dorothy Maienschein
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Engraver:
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Trident
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Modeler:
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Avery Dennison, SPD
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Manufacturing Process:
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Gravure
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Printer:
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Avery Dennison (AVR)
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Printed at:
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Clinton, SC
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Press Type:
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Dia Nippon Kiko (DNK)
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Stamps per Pane:
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20
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Print Quantity:
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300 million stamps
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Paper Type:
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Nonphosphored, Type III
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Adhesive Type:
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Pressure-sensitive
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Processed at:
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AVR, Clinton, SC
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Colors:
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Cyan, Magenta, Yellow, Black, PMS 526 (Dark Purple)
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Stamp Orientation:
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Horizontal
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Image Area (w x h):
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1.05 x .77 in./26.67 x 19.56 mm
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Overall Size (w x h):
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1.19 x 0.91 in./30.23 x 23.11 mm
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Full Pane Size (w x h):
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5.75 x 6.125 in./146.31 x 155.58 mm
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Plate Size:
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240 stamps per revolution
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Plate Numbers:
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“V” followed by five (5) single digits
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Marginal Markings
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Front:
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Header: “LOVE” • Plate numbers in two corners of pane
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Back:
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© 2009 USPS • USPS logo • Barcode “575200” in two corners
of pane • Price • Plate position diagram
• © HALLMARK LICENSING, INC.
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Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items postmarked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:
Information Fulfillment
Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014
There are four philatelic products available for this stamp issue:
n 575261*, First Day Cover, $0.82.
n 575265*, Digital Color Postmark, $1.50.
n 575291*, Ceremony Program, $6.95.
n 575299, Digital Color Postmark Keepsake, $10.95.
Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.
Stamp distribution offices (SDOs) will receive approximately 100 percent of their standard automatic distribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size of 40,000 stamps.
SDOs will make a subsequent automatic distribution to Post Offices of 100 percent of their standard automatic distribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute this commemorative sheet to Post Offices before April 12, 2010.
Post Offices requiring additional commemorative sheets must requisition them from their designated SDO/stamp distribution center (SDC) using PS Form 17. SDOs requiring additional commemorative sheets must order them from the appropriate SDC using PS Form 17. For fulfilling supplemental orders from SDOs, the Kansas City, Dulles, and Atlanta SDCs will receive additional commemorative sheets.
All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.
— Stamp Services,
Government Relations and Public Policy, 2-25-10
