Stamp Announcement 10-11: Love: Pansies in a Basket

Stamp Announcement 10-11: Love: Pansies in a Basket

On April 22, 2010, in Kansas City, Missouri, the Postal Service™ will issue a 44-cent, Love: Pansies in a Basket commemorative stamp in one design in a pressure-sensi­tive (PSA) sheet of 20 stamps (Item 575200). The stamp, designed by Derry Noyes, Washington, DC, goes on sale nationwide April 22, 2010.

The 2010 Love: Pansies in a Basket stamp features the image of a white woven cart filled with deep and light pur­ple pansies and green foliage. The floral design is a detail from a watercolor created by the late Dorothy Maienschein, an employee of Hallmark Cards, Inc. Introduced as a Mother’s Day card in 1939, Hallmark reissued the design as a friendship card in 1941. Since Hallmark began tracking sales in 1942, almost 30 million cards with this pansy cart design have been purchased; more than any card in his­tory. The word “LOVE” adorns the left side of the stamp.

How to Order the First Day of Issue Postmark

Customers have 60 days to obtain the first day of issue postmark by mail. They may purchase new stamps at their local Post Office™ at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Love: Pansies in a Basket Stamp

300 W. Pershing Rd.
Kansas City, MO 64108-9998

After applying the first day of issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by June 22, 2010.



Love: Pansies in a Basket

Item Number:


Denomination & Type of Issue:

44-cent Definitive


Pane of 20 (1 design)



Issue Date & City:

April 22, 2010, Kansas City, MO 64108


Derry Noyes, Washington, DC

Art Director:

Derry Noyes, Washington, DC


Derry Noyes, Washington, DC

Existing Art:

Dorothy Maienschein




Avery Dennison, SPD

Manufacturing Process:



Avery Dennison (AVR)

Printed at:

Clinton, SC

Press Type:

Dia Nippon Kiko (DNK)

Stamps per Pane:


Print Quantity:

300 million stamps

Paper Type:

Nonphosphored, Type III

Adhesive Type:


Processed at:

AVR, Clinton, SC


Cyan, Magenta, Yellow, Black, PMS 526 (Dark Purple)

Stamp Orientation:


Image Area (w x h):

1.05 x .77 in./26.67 x 19.56 mm

Overall Size (w x h):

1.19 x 0.91 in./30.23 x 23.11 mm

Full Pane Size (w x h):

5.75 x 6.125 in./146.31 x 155.58 mm

Plate Size:

240 stamps per revolution

Plate Numbers:

“V” followed by five (5) single digits

Marginal Markings



Header: “LOVE” Plate numbers in two corners of pane


© 2009 USPS USPS logo Barcode “575200” in two corners

of pane Price Plate position diagram

How to Order First Day Covers

Stamp Fulfillment Services also offers first day covers for new stamp issues and Postal Service stationery items post­marked with the official first day of issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog. Customers may request a free catalog by calling 800-STAMP-24 or writing to:

Information Fulfillment

Dept. 6270
U.S. Postal Service
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are four philatelic products available for this stamp issue:

n 575261*, First Day Cover, $0.82.

n 575265*, Digital Color Postmark, $1.50.

n 575291*, Ceremony Program, $6.95.

n 575299, Digital Color Postmark Keepsake, $10.95.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.

Distribution: Item 575200, 44-cent, Love: Pansies in a Basket PSA Pane of 20 Stamps

Stamp distribution offices (SDOs) will receive approxi­mately 100 percent of their standard automatic distribution quantity for a PSA sheet stamp. Distributions are rounded up to the nearest master carton size of 40,000 stamps.

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices of 100 percent of their standard automatic dis­tribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute this commemora­tive sheet to Post Offices before April 12, 2010.

Additional Supply

Post Offices requiring additional commemorative sheets must requisition them from their designated SDO/stamp distribution center (SDC) using PS Form 17. SDOs requir­ing additional commemorative sheets must order them from the appropriate SDC using PS Form 17. For fulfilling supplemental orders from SDOs, the Kansas City, Dulles, and Atlanta SDCs will receive additional commemorative sheets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.