Effective April 1, 2011, the cover of the Publication 75, Mover’s Guide, envelope now includes color-coded up/down arrows along with the in-market dates to convey its effective quarter.
The corresponding color codes of the up/down arrows are as follows:
1. December (for January–March use): Black
2. March (for April–June use): Green
3. June (for July–September use): Purple
4. September (for October–December use): Orange
The April 2011 issue of Mover’s Guide, has been shipped to all Post Office™ facilities. As of April 1, 2011, recycle all expired versions.
n Offices will receive copies of Mover’s Guide in one or two shipments. The first shipments arrived in mid-March. The second shipments will arrive 3 to 5 weeks later. Shipments are sent in quantities of 25, 100, and 300.
n Your facility may receive copies of Mover’s Guide addressed to other offices. Check the labels and forward the guides as necessary. Remember to scan delivery confirmations affixed to each box.
Below are a few points about program compliance:
n Copies of Mover’s Guide must be kept behind the counter. No copies of Mover’s Guide should be placed in the inner or outer lobby or on the clerk counters. Postal carriers are encouraged to distribute Internet change-of-address (ICOA) Message Cards in lieu of copies of Mover’s Guide on postal routes.
n Retail associates should encourage their customers requesting change-of-address information to go online at www.usps.com. ICOA transactions provide customers with the most convenient, safe, and secure way to change their address. Furthermore, ICOA transactions reduce processing time, improve address accuracy, and generate significant revenue for the Postal Service.
n Advise customers to take an ICOA Message Card to reinforce an online change-of-address message.
n Customers unwilling or unable to submit their change of address at www.usps.com should be given a complete, unopened copy of Mover’s Guide.
Note: The Mover’s Guide Behind the Counter Program is part of the ad-hoc section of the 2010 Retail Customer Experience Program, so it is critical that your Post Office be compliant with the program throughout the year by keeping copies of Mover’s Guide out of Post Office lobbies.
n If your Post Office has an ICOA Message Card display, do not throw it away. Expect to receive Message Card replenishment boxes labeled with red text with your shipments of Mover’s Guide. Inside you will find more ICOA Message Cards and an updated banner for your display.
n If your Post Office does not have an ICOA Message Card display, you must call the replenishment phone number below for ICOA Message Card replenishment.
n If any Post Office runs out of ICOA Message Cards between shipments, call Imagitas at 800-816-6837 for replenishment.
n All Post Offices must have ICOA Message Cards in their lobbies for customer reference.
To find out when your office will receive shipments, visit http://blue.usps.gov/purchase/operations/ops_downloads.htm; click Mover’s Guide (Pub75) Distribution for April 2011.
To change the quantity of your shipments, call Imagitas at 800-816-6837 or visit http://blue.usps.gov/delret/L4CustServSupp_Mover.htm.
For further information, visit our FAQs at http://blue.usps.gov/retail/_SiteOps/_pdf/moveguide_faqs_12jan07.pdf.
Businesses and organizations must purchase their copies of the Mover’s Guide and can obtain order forms by calling Imagitas at 800-816-6837.
— Address Management,
Product Information, 4-7-11
