Two Choices: EDDM (BMEU) and EDDM Retail

Mail in the simplified addressed format can be entered at a business mail entry unit (BMEU) or at a retail location in a Post Office. When entered at a BMEU, it’s called simply Every Door Direct Mail. When entered at a Post Office, it’s called Every Door Direct Mail Retail. But there are other dif­ferences in the two services besides where the mail is dropped off.