Although EDDM (BMEU) will be discussed at GYBD events, EDDM Retail is the primary focus.
EDDM Retail was launched to meet the needs of first-time mailers — generally small and midsize businesses. These are the businesses who oftentimes perceive direct mail as complicated or expensive. The simplicity of EDDM was created just for them.
With EDDM Retail, mailers do not need a postage permit, and there are no special fees to pay. And, EDDM customers can drop off their mail at local Post Offices.
