Mailing and Shipping Services

At A Glance — New Poster Shows Features of Every Door Direct Mail and EDDM Retail

About three-quarters of all U.S. businesses have never tried direct mail. USPS® has simplified and expanded direct mail options for U.S. businesses and nonprofit orga­nizations with Every Door Direct Mail™ (EDDM) and EDDM Retail. A new poster (see page 8) has been created to help employees and potential customers understand the differ­ence between EDDM and EDDM Retail.

For example:

n EDDM extends the Simplified Addressing format to all Post Office™ boxes and city (as well as rural) routes for saturation flat-sized mailpieces and irregu­lar parcels, thus eliminating the need to purchase address lists and reducing mail preparation time. However, EDDM mailpieces must be entered through the bulk mail entry units, unless entered as EDDM Retail.

n EDDM Retail allows Standard Mail® saturation flats only to be entered at a Post Office for distribution to local carrier routes serviced by that Post Office. A special universal indicia has been created for EDDM Retail. Permits are not required; however, existing permits may be used. A limit has been set at 5,000 pieces per mailer per day per Post Office.

As a reminder, there are convenient Priority Mail® ship­ment options for both EDDM (using Priority Mail Open and Distribute) and EDDM Retail (when sent using Priority Mail with delivery instructions, documentation, and payment enclosed). These options give mailers the opportunity to ship EDDM and EDDM Retail mailings to destinating facilities and avoid making the trip in person.

For more information, see page 8 or reprint the poster from the Retail website:

Every Door Direct Mail (EDDM) [D]