The Business Connect® Quarterly Contest for Quarter 2, Fiscal Year (FY) 2012, runs from January 1, 2012, to March 31, 2012, to focus on the benefits of Direct Mail and to promote Every Door Direct Mail™ (EDDM™). The objective is to conduct a minimum of five Business Connect activities about EDDM/Direct Mail Hub through customer meetings or events.
The Business Connect postmaster kit includes the following materials:
n Letter to postmasters and station and branch managers (see Exhibit A, page 4). Read this letter to learn about the promotional materials and how to use them.
n Contest Guide (see Exhibit B, page 5). Refer to this guide for contest guidelines, presentation tips, and key messages.
n EDDM Retail and Direct Hub Brochure (see Exhibit C, page 6). Use this as a leave-behind at customer meetings.
n Carrier Tear Pads (see Exhibit D, page 7). Distribute them to your letter/rural carriers to share with business customers who express interest in Direct Mail.
n Direct Mail Presentational DVD (see Exhibit E, page 8). Play during your group events with local businesses.
n Standard Mail Flat Samples (see Exhibit F, pages 9–12). Use these samples to demonstrate the required EDDM formats.
Note: You can order more leave-behinds from the Business Connect Data Center (BCDC) order site at http://blue.usps.gov/marketing/businessconnect/welcome.htm; in the right side box, click Go to Business Connect Data Center/Reports. You may also order past materials (such as tear pads) from inventory to support your efforts.
Kits should arrive in offices by the last week in December. The kit is also available for downloading from the BCDC at http://blue.usps.gov/marketing/businessconnect/welcome.htm.
— Sales Operations and Planning, Sales, 12-29-11
Exhibit A, Letter to Postmasters and Station and Branch Managers
[D]
Exhibit B, Contest Guide
[D]
[D]
Exhibit C, EDDM Retail and Direct Hub Brouchure
[D]
Exhibit D, Carrier Tear Pads
[D]
Exhibit E, Direct Mail Presentational DVD
[D]
Exhibit F, Standard Mail Flat Sample (front)
12 inch x 9 inch flat shown (also available in 10 inch x 8 inch flat)
[D]
Exhibit F, Standard Mail Flat Sample (back)
12 inch x 9 inch flat shown (also available in 10 inch x 8 inch flat)
[D]
Exhibit F, Standard Mail Flat Sample (front)
Folded 13 inch x 6 inch flat
[D]
Exhibit F, Standard Mail Flat Sample (back)
Folded 13 inch x 6 inch flat
[D]
Exhibit F, Standard Mail Flat Sample
Inside of folded 13 inch x 6 inch flat
[D]
