n Invite businesses who have had success with Every Door Direct Mail Retail to share “testimonials.” These make good stories with local angles that local business publications or local weeklies will appreciate.
n Ask your local business publication editor or local weekly editor to try out Every Door Direct Mail Retail for themselves by selecting a targeted group of “residences” or “residences and businesses” for a direct mail promotion of their own.
n Pitch the events to your local network or cable TV stations, especially those that focus on small or local businesses. Tell them that they can demonstrate to their viewers how a business person can use the online tool to “map” targeted audiences. Show how the tool can be manipulated to select “more or fewer addresses,” depending on the budget of the business. (Show how the tool calculates postage and determines number of needed mailpieces.)