n Invite local elected officials and also political leaders who assume leadership roles in chairing a finance or business growth committee in the area. Include your local representative and state representative, who have offices located in the nearby community.
n After you’ve identified the event location, be sure to walk through the community and personally invite business owners and hand out invites. Be prepared to encourage them to attend and pass along the information through informal opinion leaders that appreciate personal invites and in turn will help to promote the event.
