Link to "Community Outreach" Link to contents for "Publicity Kit: Grow Your Business Days"      Link to "Every Door Direct Mail Message and Talking Points"

Social Media Outreach

n Invite local bloggers with a small and medium-sized topical focus. Bloggers can be ideal informal opinion readers who will help you spread the word online about the event and invite their readers to attend.

n Identify social media channels to promote and drive attendance to the event. Allow 2 weeks for online promotion. Use this time to engage online followers in promoting Every Door Direct Mail benefits to drive attendance. Be sure to provide real-time updates from the event to build excitement.

n Create a targeted social media posting schedule to plan out the editorial posting schedule.

n Cross promote your event online with your partner organizations. Invite partner organizations to re-tweet and/or add a Facebook link about the event on their social media pages.




Link to "Community Outreach" Link to contents for "Publicity Kit: Grow Your Business Days"      Link to "Every Door Direct Mail Message and Talking Points"