Every Door Direct Mail Message and Talking Points

Every Door Direct Mail is a simple, cost-effective way for local businesses to target new and existing customers.

n Every Door Direct Mail makes mail easy, accessible, and less expensive.

n For less than 15 cents a mailpiece, business can send fliers, menus, and advertisements in highly tar­geted ways.

n Every Door Direct Mail enables businesses to market to every address in neighborhoods near their busi­nesses without needing names or street addresses.

n Every Door Direct Mail removes the need to print names and addresses, saving mail preparation time and money.

n Every Door Direct Mail features a simple online tool at http://smp.usps.gov that outlines a six-step process that covers everything needed to prepare a mailing.

n With Every Door Direct Mail, mailers do not need a postage permit, and there are no special fees to pay.

n Customers can drop off their Every Door Direct Mail Retail items at their local Post Offices.

Nearly any business can take advantage of the marketing power of Every Door Direct Mail.

n Every Door Direct Mail provides access to every address in a business’ targeted area.

n Every Door Direct Mail can help businesses of all sizes find new customers, build more traffic, and increase revenue.

n For relatively low cost, local businesses can reach target audiences with information, advertising, or special offers.

n Every Door Direct Mail is ideal for local businesses, such as restaurants, doctors’ offices, automotive dealers, dry cleaners, real estate offices, and hair salons.

n Visit www.usps.com/everydoordirectmail to get started using Every Door Direct Mail today.

It has never been easier to send direct mail.

n With Every Door Direct Mail, now anyone can easily create an impactful direct mail piece and get it into every single household in a selected neighborhood delivered by the trusted letter carrier.

n No need to rent a mailing list and pay to print names and addresses to get your advertisement into the homes and hands of consumers.

n Every Door Direct Mail puts you in complete control of your advertising…and now it’s easier to harness the power of direct mail to help your business grow.

The Every Door Direct Mail Online Tool lets you put your business address at the center of your mailing area.

n Choose the size of your advertising area.

n Identify your selected neighborhood/s by letter car­rier route and the number of households, so you know how many mailpieces to create.

n Get your direct mail pieces delivered via letter carrier to every address in your selected area.

n Prepare your mailing documentation and calculate your postage cost.