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[CITY] — The [NAME] Post Office invites [NAME OF CITY’S] small-business owners to take advantage of a simple and cost-effective direct mail solution proven to reach every customer without needing names or addresses. With Every Door Direct Mail, businesses can send fliers, menus and advertisements in highly targeted ways for less than 15 cents a mailpiece for postage.
To teach local businesses about Every Door Direct Mail — including a demonstration of the online tool — the [NAME OF POST OFFICE] is holding a free Grow Your Business Days seminar on [DATE, TIME, AND LOCATION].
“Every Door Direct Mail is purposefully designed for small businesses,” said [NAME AND TITLE]. “And many are seeing big results with the program. The web tool is free and easy to use, and by simply choosing their target areas, businesses can zero in on those key areas they want to reach with very low per-piece postage costs.”
Every Door Direct Mail uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. Businesses use a simple online tool at https://smp.usps.gov to identify neighborhoods and number of households, prepare mailing documentation and calculate postage.
“This program has really helped us to deliver a valuable message,” said [NAME AND TITLE] local business owner. “For minimal costs, we are able to better focus our direct mail efforts and target the exact areas we want to reach and gain new customers in the process.”
According to the Direct Marketing Association, every $1 spent on direct mail generates $12.57 in sales.
Every Door Direct Mail is ideal for restaurants, doctors’ offices, hair salons — or any kind of local business that is not currently using the mail. The mail can be addressed to “Postal Customer,” “Residential Customer” or “PO Boxholder” and dropped off at the Post Office. Every Door Direct Mail saves mail preparation time and money, and is delivered by the local, trusted Postal Service carrier.
For more information about Every Door Direct Mail, visit www.usps.com/everydoordirectmail
The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.
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Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at www.usps.com/news
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation — 151 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, USPS.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 35th in the 2011 Fortune 500. In 2011, Oxford Strategic Consulting ranked the U.S. Postal Service number one in overall service performance of the posts in the top 20 wealthiest nations in the world. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency for six years and the sixth Most Trusted Business in the nation by the Ponemon Institute.
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