Stamp Services

Stamp Announcement 12-51: Lady Bird Johnson

Stamp Announcement 12-51: Lady bird Johnson






On November 30, 2012, in Austin, Texas, the Postal Ser­vice™ will issue a Lady Bird Johnson commemorative First-Class Mail® stamp (Forever® stamp priced at 45 cents) in six designs in a pressure-sensitive adhesive (PSA) souvenir sheet of six stamps (Item 578500). The $2.70 Lady Bird Johnson souvenir sheet may not be split, and the stamps may not be sold individually.

The stamp will go on sale nationwide November 30, 2012.

This new issuance by the U.S. Postal Service® honors Lady Bird Johnson and her efforts to beautify America. The souvenir sheet includes six stamps: a new stamp that reproduces the official White House portrait of the First Lady painted in 1968, and adaptations of five stamps issued in the 1960s that encouraged people to participate in the President and Mrs. Johnson’s campaign “Plant for a More Beautiful America.” The art from the five engraved stamps — originally issued in the 1960s — has been adapted for printing in offset lithography. There is a quote by Mrs. Johnson and an additional image of the First Lady on the selvage and text about Mrs. Johnson’s accomplish­ments on the back of the stamp pane. The art director was Antonio Alcalá.

Distribution: Item 578500, Lady Bird Johnson First-Class Mail (Forever stamp priced at 45 cents) PSA Souvenir Sheet of Six Stamps

Stamp distribution offices (SDOs) and stamp distribu­tion centers (SDCs) will receive their standard automatic distribution quantity for a PSA souvenir sheet stamp. Dis­tributions are rounded up to the nearest master carton size of 2,000 souvenir sheets (12,000 stamps).

Initial Supply to Post Offices

For this specific stamp, SDCs will provide limited auto­matic distribution to offices in the state of Texas and all offices in the Capital and Northern Virginia districts. Distri­bution quantities for the automatic distribution will be posted, by finance number and unit ID, on the Asset Man­agement SDC webpage at

SDOs/SDCs will not make any automatic distribution to Post Offices. Post Offices requiring these items must req­uisition them from their designated SDO/SDC using PS Form 17, Stamp Requisition/Stamp Return. Post Offices may preorder these stamps through the eBuy2 SEAM Cat­alog or the Stamps Service System (SSS) beginning November 2, 2012. SDOs/SDCs must not distribute this stamp to Post Offices before November 16, 2012.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp for a minimum of 90 days from the first day of issue, and beyond that as long as cus­tomer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

How to Order the First-Day-of-Issue Postmark

Customers have 60 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™, at The Postal Store® website at, or by calling 800-STAMP-24. They should affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

Lady Bird Johnson Stamp
8225 Cross Park Drive
Austin, TX 78710-9998

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark. All orders must be postmarked by January 30, 2013.

How to Order First Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items post­marked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the quarterly USA Philatelic Catalog, online at, or by calling 800-782-6724. Cus­tomers may request a free catalog by calling 800-782-6724 or writing to:

U.S. Postal Service
Catalog Request
PO Box 219014
Kansas City, MO 64121-9014

Philatelic Products

There are seven philatelic products available for this stamp issue:

n 578562*, First-Day Cover (Full Pane), $5.20.

n 578563*, First-Day Cover Set of 6, $5.34.

n 578564*, First-Day Cancelled (Full Pane), $5.20.

n 578568*, Digital Color Postmark Set of 6, $9.60.

n 578584, Press Sheet (without die cut), $43.20. (Print Quantity of 5,000)

n 578591*, Ceremony Program (random single), $6.95.

n 578599*, Keepsake Souvenir Sheet of 6 & DCP Set of 6, $12.95.

Items with an asterisk (*) will use the 128 barcode from Stamp Fulfillment Services. All other philatelic products will continue to use barcode series A, with the exception of the Yearbook and the Guide Book.



Lady Bird Johnson

Item Number:


Denomination & Type of Issue:

First-Class Mail® Forever Commemorative


Souvenir Sheet of 6 (6 designs)



Issue Date & City:

November 30, 2012, Austin, TX 78710


Antonio Alcalá, Alexandria, VA

Art Director:

Antonio Alcalá, Alexandria, VA


Antonio Alcalá, Alexandria, VA


Joseph Sheeran

Manufacturing Process:

Offset/Microprint “USPS”




Ashton Potter (USA) Ltd. (APU)

Printed at:

Williamsville, NY

Press Type:

Mueller Martini, A76

Stamps per Pane:


Print Quantity:

12 million stamps

Paper Type:

Nonphosphored, Type III

Adhesive Type:


Processed at:

Ashton Potter (USA) Ltd. (APU)

Stamp Orientation:

5 Stamps Horizontal


1 Stamp Vertical

Image Area (w x h):

1.42 x 0.84 in./36.07 x 21.34 mm

Overall Size (w x h):

1.56 x 0.98 in./39.62 x 24.89 mm

Full Pane Size (w x h):

6.50 x 5.5 in./165.10 x 139.70 mm



Black, Cyan, Magenta, Yellow, PMS 280 (C Blue), PMS 2727 (C Blue), PMS 363 (C Green), PMS 212 (C Pink), PMS 021 (C Orange), PMS 012 (C Yellow)

Plate Size:

96 stamps per revolution

Plate Numbers:


Marginal Markings:


Header: “LADY BIRD JOHNSON 1912 CENTENNIAL 2012” Verso text


© 2012 USPS Header: “LADY BIRD JOHNSON 1912 CENTENNIAL 2012” Verso-text USPS logo Plate position diagram Barcode (578500) at bottom left corner of pane
Promotional text at bottom of pane