Stamp Services

Stamp Announcement 18-30: Hot Wheels Stamps


On September 29, 2018, in Fort Worth, TX, the U.S. Postal Service® will issue the Hot Wheels stamps (Forever® priced at the First-Class Mail® rate) in 10 designs, in a pressure-sensitive adhesive pane of 20 stamps (Item 569000). The stamps will go on sale nationwide September 29, 2018, and must not be sold or canceled before the first-day-of-issue. The Hot Wheels pane of 20 stamps may not be split and the stamps may not be sold individually.

This issuance celebrates Hot Wheels®, the iconic die-cast cars that for the last 50 years have ignited the imaginations of generations of children around the world. Arranged in diagonal rows, the 20 stamps showcase photographer Len Rizzi’s images of 10 Hot Wheels cars — two of each design — speeding along a bright orange track. Each stamp features the name of the vehicle shown as follows:

n First row, left to right: Purple Passion, Rocket-Bye-Baby, Rigor Motor, Rodger Dodger, and Mach Speeder.

n Second row, left to right: Twin Mill, Bone Shaker, HW 40, Deora II, and Sharkruiser.

The iconic, curvy Hot Wheels logo appears in the top right corner of the pane. The back of the pane displays the Hot Wheels 50th anniversary logo. William J. Gicker served as art director. Greg Breeding designed the stamps and was the typographer.

Availability to Post Offices: Item 569000, Hot Wheels (Forever Priced at the First-Class Mail Rate) Commemorative Pane of 20 Stamps

Stamp Fulfillment Services will make an automatic push distribution to Post Offices of a quantity to cover approximately 30 days of sales. Distribution quantities for the automatic push distribution are available by logging on to SFS Web at Post Offices may begin ordering stamps on the first-day-of-issue through SFS Web; offices must also check the amount they will receive in their automatic push distribution.

Special Dedication Postmarks

Only the following pictorial postmark is permitted for Hot Wheels stamps. The word “Station” or the abbreviation “STA” is required somewhere in the design, because it will be a temporary station. Use of any image other than the following special pictorial image is prohibited.

Guidelines for Finalizing Hot Wheels Stamps Pictorial Postmark Art



To finalize the Hot Wheels stamps pictorial postmark art, insert the date, city, state, and ZIP Code™ of the physical location of your event adjacent to the stamp image. Overall dimensions of the pictorial postmark must not exceed 4 inches (horizontally) by 2 inches (vertically). Collectors prefer the dimensions 3-1/2 inches by 1.

The Postal Service™ must make all special postmarks known to collectors through advance publicity in the Postal Bulletin. Therefore, all special dedication cancellations must be reported to Stamp Services 4 weeks before the event using PS Form 413, Pictorial Postmark Announcement/Report. To get a copy of the form, go to

How to Order the First-Day-of-Issue Postmark

Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:

FDOI – Hot Wheels Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900

After applying the first-day-of-issue postmark, the Postal Service will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by January 29, 2019.

How to Order First-Day Covers

The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic publication and online at Customers may register to receive a free USA Philatelic publication online at

Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.



Hot Wheels Stamps

Item Number:


Denomination &
Type of Issue:

First-Class Mail Forever


Pane of 20 (10 designs)



Issue Date & City:

September 29, 2018, Fort Worth, TX 76161

Art Director:

William J. Gicker, Washington, DC


Greg Breeding, Charlottesville, VA


Greg Breeding, Charlottesville, VA


Len Rizzi, Bethesda, MD


Sandra Lane/Michelle Finn

Manufacturing Process:



Banknote Corporation of America

Press Type:

Alprinta 74

Stamps per Pane:


Print Quantity:

100,000,000 stamps

Paper Type:

Phosphor, Block Tag

Adhesive Type:


Processed at:

Banknote Corporation of America


Pantone Orange 021, Cyan, Magenta, Yellow, Black

Stamp Orientation:


Image Area (w x h):

1.42 x 0.84 in./ 36.068 x 21.336 mm

Overall Size (w x h):

1.56 x 0.98 in./39.624 x 24.892 mm

Full Pane Size (w x h):

9.125 x 6.435 in./231.775 x 163.449 mm

Press Sheets Size (w x h):

18.25 x 25.74 in./463.55 x 653.8 mm

Plate Size:

160 stamps per revolution

Plate Numbers:

“B” followed by five (5) single digits

Marginal Markings:


Header: Hot Wheels logo • Plate number in bottom two corners of pane


©2018 USPS • USPS logo • Hot Wheels 50 year logo • 2 barcodes (569000) • Plate position diagram • Promotional text