The Postal Service™ designed the 2019 Mailing Promotions to encourage mailers to incorporate innovative technology and print techniques into their mailpieces, which would enable them to continue using mail as part of their multi-channel marketing mix. Through their participation, mailers can drive higher response rates and increase their overall return on investment in mail. We wish to thank our partners in the mailing industry for their past participation and we look forward to working with them in the future (see our letter).
The Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail by encouraging the use of technologies integrated in mail to ensure long-term product growth. Our 2019 Mailing Promotions include the following programs:
n 2019 Tactile, Sensory, and Interactive Mailpiece Engagement promotion;
n 2019 Emerging and Advanced Technology promotion;
n 2019 Earned Value promotion;
n 2019 Personalized Color Transpromo promotion;
n 2019 Mobile Shopping promotion; and
n 2019 Informed Delivery promotion.
For more information about the 2019 Mailing Promotions, visit postalpro.usps.com/promotions.
— Mailing Services, Product Innovation, 11-22-18
Letter
[D]
