All local Post Offices are encouraged to host a Grow Your Business Day (GYBD) event during Small Business Week (May 5–11, 2019) to maximize USPS® revenue potential. Business Connect (BC) would like to encourage postmasters and managers to interact with local businesses to discuss USPS products and services. The new BC Kit, which is scheduled to arrive in offices by March 15, 2019, provides users with the tools they need to host an event and discuss the needs of local businesses.
The kit was designed to make hosting an event easier and includes the following elements:
n Invitation/Direct Mail Post Card. Use to invite businesses to attend local events (must be ordered at least 3 weeks in advance through eBuy2).
n Invitation Flyer. Place or post in common areas to let business customers know how to attend local events (must be ordered at least 3 weeks in advance through eBuy2).
n How to Host an Event Guide. Use the pre-event, day-of-the event, and post-event checklist to ensure events run smoothly.
n Why Guide. This guide explains why hosting GYBD events are important to the success of the organization and to the local Post Office™.
n Priority Mail® and Every Door Direct Mail® Materials. Place on the table at local GYBD events for customers to take.
n Thank You/Follow-Up Post Card. Use to thank attendees and follow up with them on new business opportunities (must be ordered at least 3 weeks in advance through eBuy2).
When the BC Kit arrives, familiarize yourself with the kit elements as many of the items are time-sensitive. The kit includes all the item numbers for each element so that additional copies can be ordered for multiple events. The activities generated from events count toward the quarterly BC recognition program. Postmasters and managers must document all BC activities in the BC portal using the quality activity criteria listed in the kit.
For questions regarding the GYBD Business Connect Kit, contact your local district business development specialist or email the Small Business team at SmallBiz@usps.gov.
— Small Business Team, Sales, 2-28-19
