©2020 USPS
On February 23, 2021, in Bloomfield, IN, the United States Postal Service® will issue the Garden Beauty stamps (Forever® priced at the First-Class Mail® rate) in 10 designs, in a pressure-sensitive adhesive (PSA) booklet of 20 stamps (Item 683100). These stamps will go on sale nationwide February 23, 2021, and must not be sold or canceled before the first-day-of-issue.
Garden Beauty stamps celebrate America‘s love of flowers and gardens with 10 new stamp designs in a booklet of 20. Each stamp features a close-up photograph of one of the following flowers:
n A pink flowering dogwood;
n A rose-pink and white tulip;
n An Allium or ornamental onion;
n A pink and white Asiatic lily;
n A magenta dahlia;
n A yellow and pink American lotus;
n A pink moth orchid with mottled petals;
n A pink and white sacred lotus;
n An orange and yellow tulip; and
n A yellow moth orchid with a pink center.
Art director Ethel Kessler designed the stamps with existing photographs by Allen Rokach.
Stamp Fulfillment Services will not make an automatic push distribution to Post Offices. Post Offices may begin ordering stamps before the first-day-of-issue through SFS Web at sfsweb.usps.gov.
Customers have 120 days to obtain the first-day-of-issue postmark by mail. They may purchase new stamps at their local Post Office™ or at The Postal Store® website at usps.com/shop. They must affix the stamps to envelopes of their choice, address the envelopes (to themselves or others), and place them in a larger envelope addressed to:
FDOI – Garden Beauty Stamps
USPS Stamp Fulfillment Services
8300 NE Underground Drive, Suite 300
Kansas City, MO 64144-9900
After applying the first-day-of-issue postmark, the Postal Service™ will return the envelopes through the mail. There is no charge for the postmark up to a quantity of 50. There is a 5-cent charge for each additional postmark over 50. All orders must be postmarked by June 23, 2021.
The Postal Service also offers first-day covers for new stamp issues and Postal Service stationery items postmarked with the official first-day-of-issue cancellation. Each item has an individual catalog number and is offered in the USA Philatelic catalog and online at usps.com/shop. Customers may register to receive a free USA Philatelic catalog online at usps.com/philatelic.
Locally produced items are not authorized. Only merchandise that has been approved and assigned an item number by Headquarters Retail Marketing may be produced and sold.
Issue:
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Garden Beauty Stamps
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Item Number:
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683100
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Denomination & Type of Issue:
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First-Class Mail Forever
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Format:
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Double-sided Booklet of 20 (10 designs)
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Series:
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N/A
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Issue Date & City:
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February 23, 2021, Bloomfield, IN 47424
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Art Director:
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Ethel Kessler, Bethesda, MD
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Designer:
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Ethel Kessler, Bethesda, MD
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Existing Photos:
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Allen Rokach, Rokach Photography
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Modeler:
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Sandra Lane/Michelle Finn
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Manufacturing Process:
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Offset
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Printer:
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Banknote Corporation of America
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Press Type:
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Alprinta 74
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Stamps per Booklet:
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20
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Print Quantity:
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600,000,000 stamps
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Paper Type:
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Phosphor Tagged Paper, Block Tag
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Adhesive Type:
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Pressure-sensitive
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Stamp Orientation:
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Horizontal
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Image Area (w x h):
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1.05 x 0.77 in./26.670 x 19.558 mm
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Stamp Size (w x h):
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1.19 x 0.91 in./20.226 x 23.114 mm
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Full Booklet Size (w x h):
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2.375 x 5.743 in./60.325 x 145.872 mm
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Colors:
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Cyan, Magenta, Yellow, Black
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Plate Size:
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800 stamps per revolution
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Plate Number:
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“B” followed by four (4) single digits
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Marginal Markings:
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Header: GARDEN BEAUTY • Twenty First-Class Forever Stamps • USPS logo • Barcode • Plate number in peel strip area • ©2020 USPS in peel strip area • Promotional text in peel strip area
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— Stamp Services, Marketing, 1-14-21