The Postal Service’s Flat Rate shipping products have been supported by a highly effective multi-channel marketing campaign featuring “Al the Letter Carrier.” Since 2009, when this promotional effort was launched, revenues for Flat Rate Boxes have increased by more than 78 percent.
Innovative offerings
“Al the Letter Carrier” is helping the Postal Service promote its very popular Flat Rate Shipping products, among the innovative offerings USPS has introduced to grow its package business.
