processing, automated accounting for
payment of postage, and transmittal of electronic
image files that are forwarded to
customers via secure electronic servers. b. Repositionable Notes
Repositionable Notes give First-Class Mail
and Standard Mail services an extra edge.
Repositionable Notes are specially-designed
and applied "Post-It" type notes that let
mailers affix a message to the outside of the
envelope, calling attention to the mailer's
product or service, address, telephone
number, or Web site and inviting customers to
look inside. The note can then be repositioned
to a refrigerator, computer, telephone
or calendar and will serve as a handy
reminder of the promotion, information, or
offer, even after the original mailpiece is
discarded. After concluding a successful oneyear
pilot test, Repositionable Notes was
officially launched as a new product in April
2003.
2. Flats
Flat-size mail1 falls into five traditional
categories or applications: magazines, newspapers,
catalogs, large envelopes, and other
promotional pieces. The Postal Service
processes and delivers approximately 51.6
billion flat-size mailpieces each year (some
25 percent of all mail volume) which amounts
to roughly $15 billion dollars in postage
annually.
In combination with area Marketing and
Operations functions, quarterly focus group
meetings are conducted with industry representatives
to discuss flat-size mail issues.
Attendees describe these meetings as some
of the best industry-focused information
exchanges held by the Postal Service to identify
service performance issues and uncover
areas for product and service improvements. |
a. Magazines and
Newspapers
The Postal Service remains the primary
delivery vehicle for Periodicals mail.
Periodicals are valuable "anchors" in the
mailbox because they are products to which
consumers subscribe and that they look
forward to receiving. The Postal Service
processes and delivers more than 9 billion
Periodicals mailpieces annually. Working
closely with the periodicals industry, the
Postal Service continues to identify opportunities
for cost reductions, service
improvements, and business growth. Over
the past year, the Postal Service has worked
with cross-functional groups and customers
on such efforts as the nationwide expansion
of ePUBWATCH, Magazine Subscription
Online, Flat Sequencing System (FSS),
Delivery Point Packaging (DPP), market
research, co-palletization, package integrity,
service measurement, mail irregularity feedback,
and promotion of existing products
such as the ride-along rate.
b. Catalogs
The Postal Service delivers approximately
16 billion catalogs each year. These pieces
represent more than 30 percent of all flatsize
mail. This is an extremely important and
growing category of mail for the Postal
Service. In 2003, the Postal Service collaborated
with key industry representatives on
several process efficiencies, including the
development of a communications package
titled Guidelines for Optimizing Readability of
Flat-Size Mail, which included a brochure,
video, and poster highlighting address and
barcode quality issues for flat-size pieces.
Recommendations for the design of flat-size
mail for automation-compatibility will be a
companion communications package to be
completed in 2004. Working with industry,
Postal Service efforts will continue with
programs such as co-palletizing mixed
classes of flat-size mail, and co-packaging
mixed classes to reduce the overall cost of |
Chapter 1 Compliance with Statutory Policies Introduction
Chapter 2 Postal Operations
- Public Perceptions, Customer Outreach, and Mailer Liaison
- Products and Services
- International Mail
- Mail Volume and Service Performance
- Mail Distribution
- Delivery Unit Operations
- Stamp Services
- Licensing Program
- Service and Market Development
- Retail Programs
- Pricing and Classification
- Technology
- Intelligent Mail
- Financial Management
Chapter 3 Financial Highlights
Chapter 4 2003 Performance Report and Preliminary 2005 Annual Performance Plan |
1A flat-size mailpiece is a mailable item that exceeds one of the dimensions for letter-size mail (11-1/2 inches long,
6-1/8 inches high, 1/4 inch thick) but that does not exceed the maximum dimension for the mail processing category
(15 inches long, 12 inches high, 3/4 inch thick). Dimensions are different for automation rate flat-size mail
eligibility. Flat-size mail may be unwrapped, sleeved, wrapped or enveloped. |