chapter 2
postal operations
Previous Page page 50 of 108 Next Page

processing, automated accounting for payment of postage, and transmittal of electronic image files that are forwarded to customers via secure electronic servers.

b. Repositionable Notes

     Repositionable Notes give First-Class Mail and Standard Mail services an extra edge. Repositionable Notes are specially-designed and applied "Post-It" type notes that let mailers affix a message to the outside of the envelope, calling attention to the mailer's product or service, address, telephone number, or Web site and inviting customers to look inside. The note can then be repositioned to a refrigerator, computer, telephone or calendar and will serve as a handy reminder of the promotion, information, or offer, even after the original mailpiece is discarded. After concluding a successful oneyear pilot test, Repositionable Notes was officially launched as a new product in April 2003.

2. Flats

     Flat-size mail1 falls into five traditional categories or applications: magazines, newspapers, catalogs, large envelopes, and other promotional pieces. The Postal Service processes and delivers approximately 51.6 billion flat-size mailpieces each year (some 25 percent of all mail volume) which amounts to roughly $15 billion dollars in postage annually.

     In combination with area Marketing and Operations functions, quarterly focus group meetings are conducted with industry representatives to discuss flat-size mail issues. Attendees describe these meetings as some of the best industry-focused information exchanges held by the Postal Service to identify service performance issues and uncover areas for product and service improvements.

a. Magazines and Newspapers

     The Postal Service remains the primary delivery vehicle for Periodicals mail. Periodicals are valuable "anchors" in the mailbox because they are products to which consumers subscribe and that they look forward to receiving. The Postal Service processes and delivers more than 9 billion Periodicals mailpieces annually. Working closely with the periodicals industry, the Postal Service continues to identify opportunities for cost reductions, service improvements, and business growth. Over the past year, the Postal Service has worked with cross-functional groups and customers on such efforts as the nationwide expansion of ePUBWATCH, Magazine Subscription Online, Flat Sequencing System (FSS), Delivery Point Packaging (DPP), market research, co-palletization, package integrity, service measurement, mail irregularity feedback, and promotion of existing products such as the ride-along rate.

b. Catalogs

     The Postal Service delivers approximately 16 billion catalogs each year. These pieces represent more than 30 percent of all flatsize mail. This is an extremely important and growing category of mail for the Postal Service. In 2003, the Postal Service collaborated with key industry representatives on several process efficiencies, including the development of a communications package titled Guidelines for Optimizing Readability of Flat-Size Mail, which included a brochure, video, and poster highlighting address and barcode quality issues for flat-size pieces. Recommendations for the design of flat-size mail for automation-compatibility will be a companion communications package to be completed in 2004. Working with industry, Postal Service efforts will continue with programs such as co-palletizing mixed classes of flat-size mail, and co-packaging mixed classes to reduce the overall cost of

Chapter 1 Compliance with Statutory Policies Introduction

Chapter 2 Postal Operations
  1. Public Perceptions, Customer Outreach, and Mailer Liaison
  2. Products and Services
  3. International Mail
  4. Mail Volume and Service Performance
  5. Mail Distribution
  6. Delivery Unit Operations
  7. Stamp Services
  8. Licensing Program
  9. Service and Market Development
  10. Retail Programs
  11. Pricing and Classification
  12. Technology
  13. Intelligent Mail
  14. Financial Management
Chapter 3 Financial Highlights

Chapter 4 2003 Performance Report and Preliminary 2005 Annual Performance Plan

1A flat-size mailpiece is a mailable item that exceeds one of the dimensions for letter-size mail (11-1/2 inches long, 6-1/8 inches high, 1/4 inch thick) but that does not exceed the maximum dimension for the mail processing category (15 inches long, 12 inches high, 3/4 inch thick). Dimensions are different for automation rate flat-size mail eligibility. Flat-size mail may be unwrapped, sleeved, wrapped or enveloped.