|
|
The National Postal Forum (NPF) is the largest annual mailing industry tradeshow focusing on education and new technology. NPF offers an opportunity to build relationships and effectively showcase postal products in an ever-changing marketplace. Despite the economic malaise, nearly 4,700 customers and exhibitors attended the May event in Washington, DC. The high attendance continues to reflect the importance of mail and the industry’s engagement on critical strategic issues. Intelligent Mail, a new process that uniquely identifies each mailpiece and is the core of many beneficial changes to mail preparation and processing, was showcased to large audiences. Postal executives and industry leaders led discussions on the new design of the Network Distribution Centers that are transforming the 35-year-old bulk mail centers (BMCs) across the country, major sustainability trends and how to address them, package and shipping solutions, and the new Summer Sale on Standard Mail. The event included over 150 workshops, 16 business/professional certificate programs, and the largest industry exhibit hall ever, where 127 companies exhibited the latest in mailing supplies, services, software, automation equipment, and mailing systems.
In his keynote address, the Postmaster General emphasized that the Postal Service would not sacrifice the excellent levels of service it provides as a way to meet current economic challenges. While the Postal Service continues to control costs and match resources to workloads, he cautioned that no business can cost-cut its way to success. Rather, the Postal Service must focus on what will help generate new revenue and improve efficiencies for mailers and the Postal Service. By embracing technology and constantly modifying, adjusting and consolidating its operations, the Postal Service will become more efficient and flexible — adapting to meet the needs of America. Key to building for the future, he said, is improving communications and partnering with the mailing industry to offer business incentives and product enhancements that will generate new revenue and strengthen the power of the mail.
|
|
