Postal Bulletin, Published Since March 4, 1880. PB 22070, February 21, 2002.

Greetings From America. Publicity Kit inside.

CONTENTS

The Postal Bulletin is also available on the World Wide Web at http://www.usps.com/cpim/ftp/bulletin/pb.htm for customers and at http://blue.usps.gov for employees.

Letter From Vice President:
Greetings From America Stamps and National Card and Letter Writing Month

Publicity Kit: Greetings From America Stamps

Child Alert Program

Missing Children Poster

Customer Relations

Mail Alert

Domestic Mail

DMM Reminder: Upcoming Mail Preparation Changes

Reminder: Administration of the Private
Express Statutes (PES)

Fraud Alert

Invalid Express Mail Corporate Account
Numbers

Missing, Lost, or Stolen U.S. Money Order
Forms

Missing, Lost, or Stolen Canadian Money
Order Forms

Counterfeit Canadian Money Order
Forms

800 Number Available to Verify Canadian
Money Orders

Domestic Mail (continued)

Revised Forms: 3883, Firm Delivery Receipt
for Accountable and Bulk Delivery Mail,
and
3816, COD

APO/FPO Changes

Overseas Military Mail

International Mail

New Edition: International Mail Manual
Issue 26

Mail Recovery Centers

Clarification: Matter That Must Not Be Sent
to Mail Recovery Centers

Philately

Stamp Announcement 02-06: United
States Military Academy
Commemorative
Stamp

Pictorial Cancellations Announcement

Special Cancellation Die Hubs

Post Offices

Post Office Changes

Postal Employees

Notice: New Marketing Campaign

Thrift Savings Plan Fact Sheet

Purchasing and Materials

Installation Heads and MAOs: Semiannual
Review of Capital Records - Instructions

New Online Training Courses: COR and
MAO - From Purchasing and Materials

Retail

Clarification: Continue to Manually Set
Electronic Postage Meters

New Course: Examining Self Service
Vending Credit

Back Cover

Postal Bulletin Index

2001 Annual Index PB 22067 (1-10-02)

The Postal Bulletin is published biweekly; information is effective for one year unless it changes a permanent directive or unless otherwise specified.

Ordering Information: Following is the list of postal stock numbers (PSNs) to use when ordering copies of the Postal Bulletin from the MDC:

PB 22070: 7690-05-000-4835

PB 22069: 7690-05-000-4834

PB 22068: 7690-04-000-5675

PB 22067: 7690-04-000-5674

PB 22066: 7690-04-000-5673

PB 22065: 7690-04-000-5672

PB 22064: 7690-04-000-5671

PB 22063: 7690-04-000-5670

PB 22062: 7690-04-000-5669

PB 22061: 7690-04-000-5668

PB 22060: 7690-04-000-5667

PB 22059: 7690-04-000-5666

PB 22058: 7690-04-000-5665

PB 22057: 7690-04-000-5664

PB 22056: 7690-04-000-5663

PB 22055: 7690-04-000-5662

PB 22054: 7690-04-000-5661

PB 22053: 7690-04-000-5660

PB 22052: 7690-04-000-5659

PB 22051: 7690-04-000-5658

PB 22050: 7690-04-000-5657

PB 22049: 7690-04-000-5656

PB 22048: 7690-04-000-5655

PB 22047: 7690-04-000-5654

PB 22046: 7690-04-000-5653

PB 22045: 7690-04-000-5652

PB 22044: 7690-04-000-5651

 

PUBLICITY KIT

Greetings From America Stamps

Item in Kit Page
Overview 4
Publicity Ideas to Interest the Media 4
Event Planning Checklist 5
Stamp Artwork 5
Pictorial Cancellation 5
Stamp Products 7
Suggested Public Relations Timeline 8
Area Public Affairs and Communications Managers 8
Art References 11
News Releases and Media Advisories 15
Speech Segment 21
Sample Letter to Local Newspaper Editor Thanking Community for Support 22
Participation of Public Officials 23
Sample Invitation to Public Officials 24
Sample Thank-You Letter to Public Officials 25
Government Relations Contacts 26

Overview

On April 4, 2002, the U.S. Postal Service will issue the Greetings From America stamps in conjunction with National Card and Letter Writing Month. The self-adhesive 34-cent Greetings From America stamps will be available in panes of 50, featuring one design for each of the 50 states. The designs are reminiscent of the retro "large-letter" postcards popular in the 1930s and 1940s. Each state is portrayed by a bright montage of images related to some of its many attractions. Interesting details about each state appear on the back of the stamps' backing paper.

First Day and Local Events

The Greetings From America stamps will be issued at first day ceremonies held on April 4 in every state's capital city and at the Postage Stamp Mega-Event stamp show in New York City. But the fun shouldn't end there. The release of the stamps offers an ideal opportunity for communities elsewhere in each state to celebrate their heritage and make friends with residents and community leaders. In addition, local events tied to National Card and Letter Writing Month can help develop more business for the Postal Service by encouraging participants and attendees to revisit the fine art of letter writing by sending more cards and letters to family and friends, whether as part of a local promotion or as a or school project.

Partnership

The Postal Service is partnering with the Travel Industry Association of America (TIA) to promote the issuance of the Greetings From America stamps. In addition to their support of the 51 first day events, TIA and some of its partners - Orbitz, Best Western, and Hertz - are sponsoring the SeeAmerica.org "Win Your American Dream Vacation" sweepstakes, which will feature a travel prize from each of the 50 states. Entry to the sweepstakes will be through the SeeAmerica.org Web site. Promotion will include posters displayed in postal locations and elsewhere by TIA and many of its member organizations.

Publicity Ideas to Interest the Media

There are many ways to generate local media interest in the Greetings From America stamps and National Card and Letter Writing Month. Here are some methods to capture customer and media attention:

Stage a Kick-Off Event:

Host a Greetings From America celebration of the diversity of your local community. Invite community members to display ethnic foods and arts and crafts and perform music and dance. Invite caretakers of local historic and scenic venues (historic buildings, lighthouses, state forests, large parks, lakes, etc.) to have displays at the celebration.

Other Event Ideas:

Host a press conference announcing the issuance of the Greetings From America stamps and the availability of the sweepstakes, March 23 through June 30. Participants might include the postmaster, head of the local Chamber of Commerce, and owners/operators/employees of local travel agencies.

Develop a "Greetings From [insert your state name here]" display at your Post Office and invite owners or operators of local tourist attractions (lighthouses, wineries, historic houses, renovated factories, riverboats, etc.) and local Chambers of Commerce to contribute images for a colorful patriotic and tourism- oriented display.

Plan an event at the local library or other public location and include a display of an enlargement of the new stamp for your state. Invite appropriate speakers, and/or present special awards to local tourism magnets. Ask Congressional, civic, and community leaders to participate.

Present a framed enlargement of the new stamp to your Chamber of Commerce, Visitor Center, or Convention and Visitors Bureau. Also present them with a Greetings From America sweepstakes poster to post in their facility.

Coordinate groups of children - children of postal employees, Boy Scout and Girl Scout troops, 4H Clubs, etc. - to write and illustrate "Letters to America" to be displayed on the Post Office bulletin board and published in the local paper, about "What [insert your state name here] means to me" or "You should visit [insert your state name here] because..."

Coordinate groups of children to create and write "Postcards to America" to be displayed in the local library, written to a real or imaginary friend about "Great things to see and do in [insert your state name here]."

Work with a local school to initiate a writing project encouraging students to write and exchange letters with senior citizens from a nearby retirement center. Suggest a field trip to the center after the letter exchange, providing a chance for the new "pen pals" to meet, take photos, and build friendships.

Work with local schools to develop a letter exchange between schools in another state. Suggest that the students make a collage similar to the Greetings From America stamp for their state to show their pen pals some of the highlights of their state.

Implement any of these ideas, combine them, or brainstorm with your employees and come up with ideas of your own. Be sure to publicize each and every event to your local newspaper, radio, and television stations via the press releases, media advisories, and letters to the media contained in this publicity kit. Don't forget to make follow-up phone calls.

Postal Service employees can find an electronic version of the Community Relations publicity kit for Greetings From America/National Card and Letter Writing Month on the Intranet at http://blue.usps.gov; click on References, then scroll down and click on Postmaster Toolkits. Select the .doc (MS Word) version to easily complete the fill-in-the- blank publicity materials included in this kit.

Event Planning Checklist

When planning Greetings From America stamp events, keep the following suggestions in mind:

a. Begin planning immediately.

b. Set a date (April 4, 2002, or any date after that).

c. Secure participants (postal employees who are interested in writing, art, or travel; head of the local Chamber of Commerce, local politicians, owners/operators of local travel agencies and tourist attractions, etc.).

d. Order enlargements of the stamp image, flyers, and other supplies for the event.

e. Prepare a pictorial cancellation from the approved design provided in this kit.

f. Secure staging and sound equipment, if applicable.

g. Plan signage, including a podium sign and banners.

h. Launch a local publicity campaign using the materials in this kit.

i. Draft a sequence-of-events agenda and remarks for speakers.

j. Plan retail opportunities encouraging sales of the stamp.

k. Prepare ceremony programs and invitations.

l. Send news clippings to your Area Public Affairs and Communications representative.

Stamp Artwork

To obtain stamp artwork, including color transparencies and enlargements, contact:

DAN TRACY
DODGE COLOR
4827 RUGBY AVE STE 100
BETHESDA MD 20814-3028

Phone: 301-656-0025

Please plan ahead and allow enough time for production and shipping.

Pictorial Cancellation

The Postal Service has authorized a pictorial cancellation design for field use to help spread awareness about the Greetings From America stamps. Post Offices planning events are encouraged to use the design depicted below. Offices can offer this cancellation through mail-back service for 30 days.

Original/unfinished and finished pictorial cancellation art for Greetings from America.

Remember that the Postal Service must endeavor to make all unusual postmarking services widely known to collectors through advance publicity to avoid limiting the availability of those postmarks. Therefore, all pictorial cancellations must be reported to Stamp Development 3 weeks prior to local events. Please use the announcement form on page 9 to report your use of the cancellation.

Guidelines for Finalizing Greetings From America Station Pictorial Cancellation Art

To finalize the Greetings From America Station pictorial cancellation art, insert the date and the city, state, and ZIP Code of the physical location of your event within the postmark circle. Overall dimensions of the pictorial cancellation must not exceed 4 inches horizontally by 2 inches vertically. Collectors prefer the dimensions 3 inches by 1 inch.

Stamp Products

Postal Service Products

First Day Cover (Full Pane) - $19.00
Uncut Press Sheet - $34.00
Pane of 50 with plate number - $17.00

Licensed Products

The Greetings From America products listed below are available under exclusive license from:

US ALLEGIANCE
63004 LAYTON AVENUE
BEND OR 97701-3735

Telephone: 541-330-6282
Fax: 541-330-6268
Web site: www.greetingsfromamerica.com

I. Available for all 50 states
Postcards Acrylic Key Chain
Acrylic Magnet
Metal Magnet
15 oz. Ceramic Mug
16 oz. Travel Mug

II. Larger States Only
All of No. I above plus:
10 Note Card Stationery Set
Magnetic Notepad w/Collector Pencil
Collector Pen
Place Mat

III. Greetings From America Retail Web Site Only
All of No. II above plus:
Classic Canvas Tote Bag with Nylon Handles
Deluxe Canvas Tote Bag with Zipper and Pocket
T-Shirt
Sweatshirt

IV. Special Order Only
All of No. III above plus:
Playing Cards
Coasters

Information about the availability of other licensed products will appear in future issues of the Postal Bulletin.

Suggested Public Relations Timeline

Note: If you have any questions or need assistance with any of these items, please contact your area's Public Affairs and Communications representative.

Action: Suggested Timing:
1. Send invitations to local and area dignitaries. A few weeks before event.
2. Send announcements and invitations to employees. A few weeks before event
3. Distribute public service announcement to radio/TV. A few weeks before event.
4. Distribute news release. A few weeks before event.
5. Distribute media advisory to all news media. 1 week before event.
6. Remind invited dignitaries about event via telephone. 5 days before event.
7. Redistribute media advisory to all news media. 1 to 2 days before event.
8. Make follow-up calls to local news media. 1 day before event.
9. Distribute day-of-issuance news release. Day of event.
10. Send letter to newspaper editor thanking community. 1 day after event.
11. Send newspaper clips to area Public Affairs and Communications manager. Within 1 week after event.

Area Public Affairs and Communications Managers

Ralph Stewart
Manager, Public Affairs & Communications
Eastern Area/U.S. Postal Service
PO Box 40593
Philadelphia, PA 19197-0593
215-931-5054

Helen Skillman and Deborah Yackley
Public Affairs and Communications
Capitol Metro/U.S. Postal Service
10320 Little Patuxent Pkwy, Ste 308
Columbia, MD 21044-5210
410-715-0070

Pictorial Cancellation Announcement form.

Diane Todd
Manager, Public Affairs and Communications
NY Metro Area/U.S. Postal Service
421 Eighth Ave., Rm. 5114
New York, NY 10199-9681
212-330-3118

Debra Hawkins
Manager, Public Affairs and Communications
Northeast Area/U.S. Postal Service
6 Griffin Rd N
Windsor, CT 06006-9876
860-285-7265

Earl C. Artis, Jr.
Manager, Public Affairs and Communications
Southeast Area/U.S. Postal Service
225 North Humphrey Blvd
Memphis, TN 38166-0832
901-747-7544

Jim Mruk
Manager, Public Affairs and Communications
Great Lakes Area/U.S. Postal Service
244 Knollwood Dr, 4th Floor
Bloomingdale, IL 60117-2208
630-539-6565

Dan De Miglio
Manager, Public Affairs and Communications
Pacific Area/U.S. Postal Service
390 Main Street, Ste 200
San Francisco, CA 94105-8000
415-536-6490

David Mazer
Manager, Public Affairs and Communications
Pacific Area/U.S. Postal Service
7001 S Central Ave, Room 364A
Los Angeles, CA 90052-9641
323-586-1212

Cesta Ayers, Jr.
(A) Manager, Public Affairs and Communications
Southwest Area/U.S. Postal Service
7800 N Stemmons Freeway, Ste 450
Dallas, TX 75247-4220
214-819-8710

Scott Budny
Manager, Public Affairs and Communications
Western Area/U.S. Postal Service
1745 Stout St, Ste 400
Denver, CO 80299-7500
303-313-5130

Art References

Alabama
Flower: Based on photo of a camellia, the state flower.
Battleship: Based on photo of U.S.S. Alabama, Mobile, Alabama.
State capitol: Based on photo of state capitol, Birmingham, Alabama.

Alaska
Mountains: Based on photo of Mount McKinley (Denali) and other peaks of the Alaska Range.
Bear with salmon in mouth: Based on photos of brown bear catching salmon in Alaska.

Arizona
Saguaro (cactus) and saguaro blossom: Based on photos of saguaro cactus and its blossom taken in Sonoran Desert. Saguaro blossom is the state flower.
Rock formations in background: Based on photo of sandstone monoliths in Arizona's Monument Valley.

Arkansas
River: Based on photo of Buffalo River, Ozark National Forest, Arkansas.
Pool: Based on photo of Gunner Pool, Ozark National Forest, Arkansas.
Building and trees: Based on photo of Ozark Baths on Bath House Row, Hot Springs National Park, Arkansas.

California
Palm trees: Based on photo of palm tees on Santa Catalina Island, California.
Flower: Based on illustration of California poppy, the state flower.
Bridge and buildings: Based on photo of Bay Bridge and city skyline, San Francisco, California.

Colorado
Skier: Based on photo of skier. Skiing is a popular pastime in Colorado.
Mountains: Based on photo of mountains in Aspen, Colorado.

Connecticut
Church: Based on photo of church in Connecticut.
Harbor scene: Based on photo of harbor, ship, and buildings taken in Mystic Seaport, Connecticut.

Delaware
Buildings: Based on photo of Legislative Hall, Capitol Building, Dover, Delaware.
Beach scene: Based on photo taken at Fenwick Island State Park, Delaware.

Florida
Space shuttle: Based on photo of space shuttle Discovery lifting off at Cape Canaveral, Florida.
Beach and palm trees: Based on photo taken in St. Petersburg, Florida.

Georgia
Building: Based on photos of an antebellum plantation in Georgia.
Spanish moss: Based on photo taken at a southern plantation.
Trees: Based on photo of bald cypress trees that are found in the Okefenokee Swamp in southeast Georgia.
Peach: Based on photo of peach, the Georgia state fruit.

Hawaii
Beach scene and buildings: Based on photo of Waikiki Beach, Oahu, Hawaii.
Flower: Based on photo of yellow hibiscus, the Hawaii state flower.

Idaho
Waterfalls: Based on photo of Shoshone Falls on the Snake River in Idaho.
Mountains: Based on photo of the Sawtooth Range in Idaho.
Kayaker: Based on two photos of kayakers. Kayaking is a popular sport in Idaho.

Illinois
City skyline: Based on photo of the Chicago skyline.
Corn: Based on photo of corn, an important crop in Illinois.

Indiana
City skyline: Based on photo of the Indianapolis skyline.
Covered bridge: Based on photo of covered bridge in Parke County, Indiana.

Iowa
Ducks: Based on photo of American black ducks, which winter in Iowa.
Barn and silo: Based on photo of a barn and silo, a common scene in Iowa.

Kansas
Farm implement: Based on photo of a combine harvester, equipment commonly seen in Kansas.
Grain elevator: Based on photo of grain elevator in Danville, Kansas.
Sunflower: No art reference for sunflower.

Kentucky
Cabin: Based on photo of a cabin near Carlisle, Kentucky.
Horses: Based on photo of race horses, common in Louisville, Kentucky, at Churchill Downs.

Louisiana
Horse, buggy, fence, and lamppost: Based on photo taken in the French Quarter in New Orleans, Louisiana.
Great blue heron: Based on photo of a great blue heron.

Maine
Moose: Based on photo of a moose.
Lighthouse: Based on photo of a lighthouse in Portland, Maine.

Maryland
Skipjack: Based on photo taken in Harford County, Maryland.
Bridge: Based on photo of the William Preston Lane, Jr., Memorial Bridge located near Annapolis.

Massachusetts
Location: Based on photo of Rockport Harbor, Massachusetts.
Mountains and hills: Based on photo of the ridges of Mount Greylock in the Berkshire Hills, Massachusetts.

Michigan
Buildings and people mover: Based on photo of the Renaissance Center complex in downtown Detroit, Michigan.
Boat: Based on photo of a type of sport-fishing boat seen on the Great Lakes.

Minnesota
Skyline: Based on photo of the Minneapolis skyline.
Loon: Based on photo of a loon in Minnesota.

Mississippi
Mansion: Based on photo of a mansion in Mississippi.
Shrimp boat: Based on photo of a shrimp boat.

Missouri
Skyline: Based on photo of the St. Louis skyline.
St. Louis Arch: Based on photo of the St. Louis Arch.

Montana
Mountains: Based on photo that, according to the licensing agreement, is of the Rocky Mountains in Glacier
National Park in northwest Montana.
Bronco: Based on photo of a rodeo in Montana.

Nebraska
Background scenery: Based on photo of Scotts Bluff in Nebraska.
Covered wagon: Based on photo of a covered wagon.

Nevada
Neon horse and rider: Based on photo of the neon horse and rider sign in Las Vegas.
Desert plants and hills: Based on photo taken in Nevada.

New Hampshire
Location: Based on photo taken in Portsmouth, New Hampshire.
Deer: Based on photo of white-tailed deer.

New Jersey
Sunbather, umbrella, and beach: Based on photo of the Jersey Shore.
Skyline: Based on photo of Atlantic City, New Jersey.

New Mexico
Taos Pueblo: Based on photo taken in New Mexico.
Church: Based on photo of a church in Santa Fe, New Mexico.

New York
Niagara Falls: Based on photo of Niagara Falls.
Statue of Liberty: Based on photo of the Statue of Liberty.

North Carolina
Lighthouse: Based on photo of a lighthouse at Cape Hatteras, North Carolina.
Plane: Based on photo of the Wright Brothers plane at Kill Devil Hills, North Carolina.
Dune grass: Based on photo of dune grass at the Outer Banks, North Carolina.

North Dakota:
Badlands hills and rock formations: Based on photos of badlands and rock formations in Theodore Roosevelt National Park, North Dakota.
Wild horses: Based on photo of wild horses in Theodore Roosevelt National Park, North Dakota.

Ohio
Skyline and bridge: Based on photo of Cleveland, Ohio.

Oklahoma
Cowboy: Based on photo of a cowboy.
Skyline: Based on photo of the Oklahoma City skyline.

Oregon
Background location: Based on photo of Mount Hood and Lost Lake, both located in Oregon.
Sailboarder: Based on photo of a sailboarder at the Columbia River Gorge in Oregon/Washington.

Pennsylvania
Cannon: Based on photo of a cannon at Gettysburg, Pennsylvania.
Liberty Bell: Based on photo of the Liberty Bell in Philadelphia, Pennsylvania.
Mountains: Based on photo of the Pocono Mountains in eastern Pennsylvania.

Rhode Island
Sailboat: Based on photo of a sailboat.
Lighthouse: Based on photo of a lighthouse in Rhode Island.

South Carolina
Beach scene: Based on photo of Myrtle Beach, South Carolina.
Rainbow Row: Based on photo of Rainbow Row in Charleston, South Carolina.

South Dakota
Mount Rushmore: Based on photo of Mount Rushmore National Memorial in Keystone, South Dakota.
Buffalo: Based on photo of buffalo in Badlands National Park, South Dakota.

Tennessee
Skyline: Based on photo of the skyline in Nashville, Tennessee.
Guitar: Based on photo of a guitar.
Mountains: Based on photo of the Great Smoky Mountains National Park in Tennessee.

Texas
Longhorn: Based on photo of a Texas longhorn.
Alamo: Based on photo of the Alamo in San Antonio, Texas.
Yellow rose: Based on photo of a yellow rose.

Utah
Wall of Windows: Based on photo of the Wall of Windows, a popular feature of Bryce Canyon National Park, Bryce Canyon, Utah.
Mountain lion: Based on photo of a mountain lion in Bryce Canyon National Park, Utah.
Sego Lily: Based on photo of a sego lily, the state flower of Utah.

Vermont
Skier: Based on photo of a skier; skiing is a popular sport in Vermont.
Church and foliage: Based on photo of a church surrounded by fall foliage in Vermont.

Virginia
Fence and countryside: Based on photo of a fence in the country, a common scene in Virginia.
Cannon: Based on photo of a cannon in Richmond, Virginia.
Mansion: Based on photo of the Oatlands mansion in Leesburg, Virginia.

Washington
Skyline: Based on photo of the Seattle, Washington, skyline.
Mount Rainier: Based on photo of Mount Rainier National Park, near Ashford, Washington.
Apple: No art reference used; Washington is the largest producer of apples in the U.S. and apples are the state fruit.

West Virginia
Grist mill: Based on photo of a grist mill on Glade Creek in West Virginia.
Rafters: Based on photo of white-water rafters on a West Virginia river.

Wisconsin
Farm and countryside: Based on photo of a scene in Wisconsin.
Cows: Based on photo of cows; these animals are common in Wisconsin.

Wyoming
Mountains: Based on photo of the Grand Tetons, in Moose, Wyoming.
Elk: Based on photo of elk, which are commonly seen in Grand Teton National Park, Wyoming.

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]
Internet: www.usps.com

Public Service Announcement for Radio

[INSERT CITY] Post Office Invites Community to Celebrate Release of New Greetings From [INSERT STATE NAME] Stamp

[INSERT CITY] - It's time to celebrate the greatness of America .... and our great state of [INSERT STATE]. The Postal Service is issuing some beautiful new stamps called Greetings From America, with one colorful and exciting stamp honoring each of the 50 states.

After you've added the Greetings From America stamps to your collection, get out your pens, pencils, and stationery because April is National Card and Letter Writing Month.

The employees of the [INSERT CITY] Post Office invite everyone to come on down on [INSERT DATE] to a free community celebration at their location at [INSERT STREET ADDRESS]. The fun starts at [INSERT TIME].

# # #

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]
Internet: www.usps.com

Greetings From [INSERT STATE] Postage Stamp to be Celebrated in [INSERT CITY]

[INSERT CITY] - Residents of [INSERT CITY] will have the opportunity on [INSERT DATE] to join the employees of the [INSERT CITY] Post Office in a celebration of the issuance of the Greetings From [INSERT STATE] postage stamp.

The stamp is one of 50 different designs that will be available on a pane of self-adhesive stamps highlighting each state's history and points of interest.

The Greetings From [INSERT STATE] stamp event will be held on [INSERT DATE] at [INSERT LOCATION AND STREET ADDRESS]. The event is free and open to everyone.

"With these colorful, educational stamps, we're recalling the warm and friendly tradition of postcard and letter greetings exchanged through the mail between friends and family across the miles," said [INSERT NAME AND TITLE] of the Postal Service.

"These stamps will also serve as a lasting reminder of the Postal Service's commitment to its role in binding the nation together through universal service at affordable rates, whether you live in a major metropolitan area or anywhere in rural America," said [INSERT LAST NAME].

The Greetings From America stamps combine flora and fauna with local points of interest into collages that celebrate the unique character of each of the 50 states. The designs are reminiscent of the retro "large letter" postcards popular with tourists in the 1930s and 1940s. The flipside of the stamps' backing paper will list each state's bird, flower, tree, capital city, and date of statehood.

The release of the stamps on April 4, 2002, will mark the first issuance of a pane of 50 stamps in 10 years. The Wildflowers stamps issued in 1992 continue to hold their place as the second most popular commemorative stamps of all time, behind the Elvis stamp.

The bright colors and creative designs of the Greetings From America stamps hint at the romance of travel and discovery and convey a nostalgia for all aspects of popular American culture.

The stamps were illustrated by Lonnie Busch of Franklin, North Carolina. Richard Sheaff of Scottsdale, Arizona, was the art director. Busch's art was inspired by the postcards that were used to advertise cities, states, or tourist attractions. Bearing the legend "Greetings from," these retro postcards featured depictions of local scenes inside big letters that spelled out the name of the place or attraction. Some cities are now reproducing large letter postcards.

The Postal Service is partnering with the Travel Industry Association of America (TIA) for the issuance of the Greetings From America stamps. To enter the Greetings From America/SeeAmerica.org "Win Your American Dream Vacation Sweepstakes," visit the TIA Web site at SeeAmerica.org.

Go to www.usps.com/shop. Under "Collector's Corner," click on Release Schedule to see the Greetings From America stamps and other 2002 issues, or click on Stamp Issues to see images of many past and future stamps.

All current stamps and other philatelic products, as well as a free comprehensive catalog, are available by calling toll free 1 800 STAMP-24. In addition, a selection of current stamps and gift items are available online at the Postal Store.

# # #

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]
Internet: www.usps.com

Media Advisory

[INSERT CITY] Post Office Invites Community to Celebrate Release of New Greetings From [INSERT STATE] Stamp

WHAT: In honor of the issuance of the Greetings From America postage stamps and National Card and Letter Writing Month, the [INSERT CITY] Post Office is hosting a community celebration. The event is free and open to everyone.

WHO: [INSERT NAMES AND TITLES OF EVENT PARTICIPANTS]

WHEN: [INSERT DATE AND TIME]

WHERE: [INSERT NAME OF LOCATION AND COMPLETE ADDRESS]

BACKGROUND: The Greetings From America stamps combine flora and fauna with local points of interest into collages that celebrate the unique character of each of the 50 states. The stamps will stimulate interest in local tourism and will help inspire letter writers to share the history and cultural influence of their state with friends and family in the U.S. and abroad.

To see the Greetings From America stamps, go to www.usps.com/shop; under "Collector's Corner," click on Release Schedule.

CONTACT: [INSERT YOUR NAME, OR THE NAME OF YOUR AREA PUBLIC AFFAIRS & COMMUNICATIONS REPRESENTATIVE, AND TELEPHONE NUMBER]

# # #

US Postal Service Logo. Postal News.

FOR IMMEDIATE RELEASE Contact: [INSERT YOUR NAME]
[INSERT DATE]
[INSERT YOUR PHONE NUMBER]
Internet: www.usps.com

[INSERT CITY] Helps Postal Service Launch New Greetings From [INSERT STATE]
Postage Stamp

[INSERT CITY] - Residents of [INSERT CITY] today showed tremendous pride for their state when they joined the U.S. Postal Service in a community celebration honoring the issuance of the Greetings From [INSERT STATE] postage stamp.

The stamp is one of 50 different designs that are available on a pane of 34-cent self-adhesive stamps highlighting each state's history and points of interest.

The Greetings From [INSERT STATE] stamp event was held at the [INSERT CITY] Post Office and was one of many ceremonies held across the country saluting both the issuance of the stamps and National Card and Letter Writing Month.

"With these colorful, educational stamps, we're recalling the warm and friendly tradition of postcard and letter greetings exchanged through the mail between friends and family across the miles," said [INSERT NAME AND TITLE] of the Postal Service.

"These stamps will also serve as a lasting reminder of the Postal Service's commitment to its role in binding the nation together through universal service at affordable rates, whether you live in a major metropolitan area or anywhere in rural America," said [INSERT LAST NAME].

Joining [INSERT LAST NAME OF POSTAL OFFICIAL] at the ceremony were [INSERT NAMES OF ANY OTHER NOTABLES].

The Greetings From America stamps combine flora and fauna with local points of interest into collages that celebrate the unique character of each of the 50 states. The designs are reminiscent of the retro "large letter" postcards popular with tourists in the 1930s and 1940s. The flipside of the stamps' backing paper will list each state's bird, flower, tree, capital city, and date of statehood.

The release of the stamps marks the first issuance of a pane of 50 stamps in 10 years. The Wildflowers stamps issued in 1992 continue to hold their place as the second most popular commemorative stamps of all time, behind the Elvis stamp.

The bright colors and creative designs of the Greetings From America stamps hint at the romance of travel and discovery and convey a nostalgia for all aspects of popular American culture.

The stamps were illustrated by Lonnie Busch of Franklin, North Carolina. Richard Sheaff of Scottsdale, Arizona, was the art director. Busch's art was inspired by the postcards that were used to advertise cities, states, or tourist attractions. Bearing the legend "Greetings from," these retro postcards featured depictions of local scenes inside big letters that spelled out the name of the place or attraction. Some cities are now reproducing large letter postcards.

The Postal Service is partnering with the Travel Industry Association of America (TIA) for the issuance of the Greetings From America stamps. To enter the Greetings From America/SeeAmerica.org "Win Your American Dream Vacation Sweepstakes," visit the TIA Web site at SeeAmerica.org.

Go to www.usps.com/shop. Under "Collector's Corner," click on Release Schedule to see the Greetings From America Stamps and other 2002 issues, or click on Stamp Issues to see images of many past and future stamps.

All current stamps and other philatelic products, as well as a free comprehensive catalog, are available by calling toll free 1 800 STAMP-24. In addition, a selection of current stamps and gift items are available online at the Postal Store.

# # #

Speech Segment

The following suggested speech segment is for use at local ceremonies and events. Feel free to customize it to fit your local event and community.

Good [INSERT "MORNING" / "AFTERNOON"].

It's a great honor for me to represent the United States Postal Service today as we dedicate the Greetings From America stamps and celebrate National Card and Letter Writing Month. It's a wonderful opportunity to celebrate our beloved state's greatness...and to encourage people of all ages to write cards and letters to each other.

With these stamps, the Postal Service continues its tradition of celebrating our nation's natural features, historical places, and cultural diversity. And with these stamps, the Postal Service recalls the warm and friendly tradition of postcard and letter greetings exchanged through the mail between friends and family across the miles.

Writing, sending, and receiving letters, postcards, and greeting cards is a tradition that has preserved our nation's history and has changed lives - particularly in times of war and times of personal triumph and tragedy.

Unlike other forms of communication, card and letter writing is timeless, personal, and tangible. Beautiful cards and letters, or just heartfelt words penned on a blank page, can be saved to become cherished heirlooms to be read and re-read by generations to come.

Furthermore, the colorful Greetings From America stamps will serve as a lasting reminder of the Postal Service's commitment to our role in binding the nation together through universal service at affordable rates, whether you live in a major metropolitan area, a small town, or anywhere in rural America.

And now, if [INSERT NAMES OF CEREMONY PARTICIPANTS] would join me in unveiling the Greetings From America stamps...

I appreciate this opportunity to introduce these stamps to our customers and friends in this community. Thank you again for taking the time to join us here today for this joyous occasion.

# # #

Day after the event:

SAMPLE LETTER TO LOCAL NEWSPAPER EDITOR THANKING COMMUNITY FOR SUPPORT

[INSERT DATE]

[INSERT NAME]

[INSERT TITLE]

[INSERT NAME OF PUBLICATION]

[INSERT STREET ADDRESS]

[INSERT CITY, STATE, ZIP+4]

Dear [INSERT TITLE AND NAME]:

The employees of the [INSERT CITY NAME] Post Office wish to thank the citizens of [INSERT CITY NAME] for their enthusiasm and support in making yesterday's release of the Greetings From America postage stamps and celebration of National Card and Letter Writing Month such a successful event for our community and for the U.S. Postal Service.

Writing, sending, and receiving letters, postcards, and greeting cards is a tradition that has preserved our nation's history and changed lives - particularly in times of war and times of personal triumph and tragedy. Unlike other communications, card and letter writing is timeless, personal, and immediately tangible.

Our nation's commemorative stamp program has been developed over the past 100 years largely through the participation of the American people. Your stamp ideas and suggestions are instrumental in helping the Postal Service honor some of the greatest achievements and achievers that have made our country great.

We believe the Greetings From [INSERT STATE] stamp, and the 49 other Greetings From America stamps, represent important steps in our effort to recognize the history and beauty of our great country.

Whether by providing universal mail service to everyone, everywhere, every day, or through our responsibilities as a community leader, the Postal Service will continue to work hard to deliver quality communications services across the country and right here in [INSERT CITY NAME].

Sincerely,

[SIGN]

[INSERT POSTMASTER'S NAME]
Postmaster
U.S. Postal Service
[INSERT CITY, STATE, ZIP+4]

Participation of Public Officials

Greetings From America stamp events are a perfect opportunity to involve elected officials in an important and positive local event. They are likely to take a keen interest in the event, as it provides elected representatives a chance to interact with constituents in a friendly civic setting with guaranteed media coverage.

You are encouraged to reach out directly to your federal, state, and local elected officials. Government Relations representatives are available to assist you in coordinating political involvement and would be pleased to help in any way.

This Greetings From America publicity kit contains basic guidelines, sample letters, and the names and telephone numbers of your Government Relations contacts.

Before the Event

Send a written invitation 4 to 6 weeks before the event to your two U.S. Senators, your congressional representative, your state governor, and the mayor of your community. Please include any other local elected officials you feel would be appropriate. The local postmaster or district manager should sign the invitations.

Follow up on the written invitation with a telephone call to the elected official's scheduler within a week if you have not received a reply. You may need to call more than once.

Keep in touch with all elected officials who respond. If asked, provide updated information to the elected official's staff as it becomes available (such as who else is participating, where and when to meet, what his or her role will be, etc.). Stress that remarks should be brief and limited to the unveiling of the Greetings From America stamps and recognition of the role the U. S. Postal Service in celebrating our nation's natural features, historical places, and cultural diversity and binding the nation together through affordable universal service.

Include names of all participating elected officials on the "official program" as honored guests, and mention them in all media advisories.

Provide a courtesy copy of the program to the elected official in advance.

After the Event

Send a written thank-you letter to all elected officials who participated in the ceremony, expressing your appreciation.

Provide copies of any newspaper articles about the event to their offices. Even though they might see those articles on their own, you can take the opportunity to remind them of the press coverage the event received.

Provide a supply of extra cachets with the special cancellation, if applicable, to elected officials, even to those who could not attend. These make great give-aways and serve as a positive reminder of the event.

Obtain and frame a photo of the elected official posing beside the stamp image and make an appointment to present it in person, if possible. A matted, well-framed photograph stands a good chance of being hung on the wall of the official's office, again serving as a positive reminder of the event.

Keep in touch with your elected officials. Good relationships are built over time.

# # #

SAMPLE INVITATION TO PUBLIC OFFICIALS

[INSERT DATE]

[INSERT NAME]

[INSERT TITLE]

[INSERT NAME OF ORGANIZATION]

[INSERT STREET ADDRESS]

[INSERT CITY, STATE, ZIP+4]

Attemtion: Scheduler

Dear [INSERT TITLE AND NAME]:

On behalf of the [INSERT NAME OF DISTRICT OR POST OFFICE] and the United States Postal Service, I am pleased to invite you to participate in the dedication of the Greetings From America postage stamps at [INSERT EXACT LOCATION] on [INSERT DATE] at [INSERT TIME]. While this very special sheet of stamps honors each of the 50 states, our ceremony will highlight the special role of the [INSERT STATE NAME] state stamp.

Greetings From America stamps celebrate the unique character of each state. With these colorful, educational stamps, we recall the warm and friendly tradition of postcard and letter greetings exchanged through the mail. The designs combine flora and fauna with local points of interest into collages that underscore the romance of travel and discovery, and convey nostalgia for all aspects of popular American culture.

At the dedication ceremony, you will be invited to speak briefly about the significance of the [INSERT STATE NAME] state stamp. We plan a unique photo opportunity for the dedication and expect significant press coverage of the ceremony. We hope you will join us to commemorate our past and celebrate our future by renewing the common bonds of the American experience.

Please confirm your participation by calling [NAME OF CONTACT] at [TELEPHONE NUMBER] by [CUT-OFF DATE]. We look forward to having you join us at the event.

Sincerely,

[SIGN]

[INSERT DISTRICT MANAGER OR POSTMASTER'S NAME]
["DISTRICT MANAGER" OR "POSTMASTER"]

U.S. Postal Service
[INSERT CITY, STATE, ZIP+4]

SAMPLE THANK-YOU LETTER TO PUBLIC OFFICIALS

[INSERT DATE]

[INSERT NAME]

[NAME TITLE]

[INSERT NAME OF ORGANIZATION]

[INSERT STREET ADDRESS]

[INSERT CITY, STATE, ZIP+4]

Dear [INSERT TITLE AND NAME]:

On behalf of the United States Postal Service, I want to thank you for joining us during our special ceremony dedicating the Greetings From America stamps. It was a wonderful event for [INSERT NAME OF COMMUNITY], and your participation helped make it a great success.

All of us in the Postal Service are extremely proud of the role our organization has played as a community leader and in commemorating many of the people, places, and events that have made our nation great. The stamp unveiling ceremony was a wonderful way to share our pride in our state's proud heritage with our friends, neighbors, children, and customers here in [INSERT NAME OF COMMUNITY]. I am enclosing 10 copies of our special pictorial cancellation [IF APPLICABLE] for you to share with your constituents, as well as copies of press clippings and photographs that recorded the event [IF APPLICABLE].

The Postal Service will continue to provide reliable, cost-effective service through the ongoing development of our world-class communications network. I look forward to working with you on future community events. If I can be of assistance with any postal matter, please contact me at [TELEPHONE NUMBER].

Sincerely,

[SIGN]

[INSERT DISTRICT MANAGER OR POSTMASTER'S NAME]
["DISTRICT MANAGER" OR "POSTMASTER"]

U.S. Postal Service
[INSERT CITY, STATE, ZIP+4]

Government Relations Contacts

We can help! Your Government Relations representatives are here to serve you. As you plan your events, please let us know.

State Contact Name Contact Telephone No.
Alaska Jennifer Alvarez 202-268-7839
American Samoa Jennifer Alvarez 202-268-7839
Arizona Renee Gadson 202-268-7217
Arkansas Faith Beamon 202-268-3745
California Bill Weagley 202-268-3745
Connecticut Jo Waterman 202-268-6748
Colorado Renee Gadson 202-268-7217
Delaware Jo Waterman 202-268-6748
District of Columbia Rebecca Sumner 202-268-3755
Florida Laurie Solnik 202-268-3743
Georgia Jim Quirk 202-268-8468
Hawaii Jennifer Alvarez 202-268-7839
Idaho Jennifer Alvarez 202-268-7839
Illinois Cynthia Puryear 202-268-3750
Indiana Rebecca Sumner 202-268-3755
Iowa Sheila Meyers 202-268-7505
Kansas Renee Gadson 202-268-7217
Kentucky Pat Irons 202-268-3744
Louisiana Faith Beamon 202-268-3754
Maine Kathy Sitterle 202-268-6027
Maryland Rebecca Sumner 202-268-3755
Massachusetts Jo Waterman 202-268-6748
Michigan Cynthia Puryear 202-268-3750
Minnesota Sheila Meyers 202-268-7505
Mississippi Laurie Solnik 202-268-3743
Missouri Sheila Meyers 202-268-7505
Montana Jennifer Alvarez 202-268-7839
Nebraska Sheila Meyers 202-268-7505
Nevada Jennifer Alvarez 202-268-7839
New Hampshire Jo Waterman 202-268-6748
New Jersey Jo Waterman 202-268-6748
New Mexico Renee Gadson 202-268-7217
New York Kathy Sitterle 202-268-6027
North Carolina Jim Quirk 202-268-8468
North Dakota Sheila Meyers 202-268-7505
Ohio Pat Irons 202-268-3744
Oklahoma Faith Beamon 202-268-3754
Oregon Jennifer Alvarez 202-268-7839
Pennsylvania Rebecca Sumner 202-268-3755
Puerto Rico Kathy Sitterle 202-268-6027
Rhode Island Jo Waterman 202-268-6748
South Carolina Jim Quirk 202-268-8468
South Dakota Sheila Meyers 202-268-7505
Tennessee Jim Quirk 202-268-8468
Texas Faith Beamon 202-268-3754
Utah Renee Gadson 202-268-7217
Vermont Kathy Sitterle 202-268-6027
Virgin Islands Kathy Sitterle 202-268-6027
Virginia Pat Irons 202-268-3744
Washington Jennifer Alvarez 202-268-7839
West Virginia Pat Irons 202-268-3744
Wisconsin Cynthia Puryear 202-268-3750
Wyoming Renee Gadson 202-268-7217

- Community Relations,Public Affairs and Communications, 2-21-02