Suggested Event and Demonstration Flow

It is very important that the individual providing the dem­onstration have an account set up in advance. Go to www.usps.com/createmail and click on Get Started to reg­ister for an account. An account allows access to use any USPS online service.

Each demonstration should take about 15 minutes, depending on the interest of the customer and the number of questions. Feel free to tailor the demonstration in the interest of time or if other customers are waiting for a dem­onstration.

• Log on to www.usps.com/createmail. Stress “create mail” in the URL. It takes the customer directly to the site, with no clicking through the landing page and elsewhere through the Web site.
• Perform three easy steps:

1. Select a card.

2. Personalize your card.

3. Explain that the Postal Service prints and mails the cards for the customer.

• Stress three main points:

1. Cards can be personalized with the customer’s photos.

2. There’s no minimum order or limit on the number of cards the customer can create or purchase.

3. Customers can include a gift card with the greet­ing card.

• Click on Shop by Occasion and browse the image galleries.
• Point out that holiday cards are available for all faiths as well as in nondenominational options. Each card has a suggested sentiment (inside statement), but customers can also add their own statements as well.
• Click on Create a Card and follow each of the prompts, spending extra time at the addressing and postage pages.
• Offer one of the three mailing options:

1. To the customer, boxed (no stamps, no recipient addresses, an optional return address).

2. To the customer, boxed, with envelopes stamped and pre-addressed.

3. To the customers’ recipients or address book.

• Schedule the date for the cards to be mailed. Boxed cards are delivered Monday through Friday. Saturday delivery is not included. For example, an overnight package sent out on Friday will arrive on Monday.
• Walk the customer through the payment options.
• Suggest the customer add a gift card. There are 25 national retailer gift cards available. Cards can be purchased in values from $10 to $200. See page 39 for the complete list. The Postal Service can insert gift cards into the holiday cards for customers, or the gift cards can be sent to the mailer’s home or busi­ness address.
• Explain that CardStore is one of three online services available for holiday correspondence.
• From the www.usps.com/createmail page, scroll down to the Click2Mail (formerly Mailing Online) logo. Click on Learn More about Click2Mail and talk about the features listed.
• Advise on the availability of PremiumPostcard as a more economical option for holiday greetings. Premi­umPostcard also can be used for invitations to holi­day get-togethers or other events.
• Help the customer set up an account for use at home.
• Mention the customer support phone number that is listed on the CardStore fact sheet.
• Hand the customer a fact sheet.
• Thank the customer for his or her time. Offer to answer questions.

The individual fact sheets for CardStore, PremiumPost­card, and Click2Mail have product descriptions, instruc­tions, and helpful hints that can be used or referred to during the demonstrations. See pages 40–45 for copies of the fact sheets. The Customized Postage Fact Sheet explains the program and lists approved vendors.

These national retailers offer gift cards through Cardstore: